RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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30 April 2019 RISMedia's REAL ESTATE by Maria Patterson The Path to Global Diversity LeadingRE's Culturally-Inclusive Approach to Business, Abroad and at Home S imply having a presence in countries around the globe doesn't necessarily mean you embrace cultural diversity. Truly understanding cultural diversity goes much deeper than that. "When you have members in more than 75 countries encom- passing so many different cultures, there's a real art to doing business," says Paul Boomsma, president and CEO of Lead - ing Real Estate Companies of the World® (LeadingRE). "Global opportunities involve dealing with someone who is not like you, and that's what embracing diversity is all about—not just un - derstanding your differences, but celebrating them, and help- ing people realize their dream of homeownership. If we don't do this well, we won't be successful." Clearly, LeadingRE is very successful at doing just that. The organization facilitated introductions into more than 100 countries over the last year, and, as members continue to strengthen relationships with network colleagues, the fre -

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