RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE April 2019 25 What Is Upstream? Upstream is a new data manage- ment solution for brokers. As every- one familiar with real estate knows, our industry requires brokers to enter the same data into a multi - tude of different software systems. The agent headshot, for example, is used in countless locations, in - cluding the MLS system, CRM and transaction management systems, CMAs, flyers, mobile apps, websites for the franchise, broker and agent, plus hundreds of local and national consumer search sites. The goal of Upstream is to create a unified re - pository where brokers enter their data once and then automatically distribute it to all other authorized systems. The power and efficiency of Upstream will enable brokers to onboard and launch new technology partners in just minutes. Who Is UpstreamRE? Established to serve real estate bro- kerages of all sizes, UpstreamRE is the broker data management compa - ny behind the Upstream project. Alex Lange is the CEO of UpstreamRE. Its board of managers are all execu - tives from participating brokerages, including representatives from Bet - ter Homes and Gardens Real Estate, Berkshire Hathaway HomeServices, Coldwell Banker, Keller Williams, Leading Real Estate Companies of the World®, The Realty Alliance, RE/MAX and non-affiliated indepen - dent brokerages. Upstream has no profit motive, and brokers do not receive a dividend for participation on the board of managers. Truly, Up - streamRE is a grassroots organiza- tion that spans the industry. CoreLogic's Role CoreLogic is the technology com- pany selected to build and main- tain Upstream. As the largest data services provider in real estate, we have a deep understanding of the needs of brokers, agents, franchis - es, MLSs and REALTOR® associa- tions. CoreLogic® has decades of experience building mission-critical systems that help securely manage the input, storage and distribution of real estate data. Upstream will leverage our indus - try-leading Trestle TM solution, which today provides hundreds of thou - sands of real estate professionals with robust listing data and media storage, as well as modern distri - bution options. We plan to launch Phase 1 of Upstream—which in - cludes full broker data delivery capa- bilities—by summer 2019. RE © 2019 CoreLogic, Inc. All rights reserved. CORELOGIC, the CoreLogic logo, and TRESTLE are trademarks of CoreLogic, Inc. and/or its subsidiar- ies. All other trademarks are the property of their respective holders. In Canada, the trademarks MLS®, Multiple Listing Services® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real es- tate professionals who are members of CREA. Core- Logic is not a member of CREA but is authorized to provide certain services to CREA's members. Chris Bennett is the executive leader of Real Estate Solutions at CoreLogic. For more information, please visit www.corelogic.com. Upstream to Be Powered by CoreLogic ® Commentary by Chris Bennett S pring is almost upon us, bringing with it a renewed spirit of cooperation and innovation across the real estate industry. For the past couple years, you may have heard Upstream discussed in the media and at conferences. I would like to take this opportunity to tell you a bit more about who is behind Upstream, how it will benefit the industry and the role of CoreLogic® in the project.

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