RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1097917

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Page 22 of 144

18 April 2019 RISMedia's REAL ESTATE Trending in Real Estate One in five real estate transactions is made by an investor. INVESTORS also tend to buy more than one property, sometimes several per year, which makes this a lucrative group for repeat business. Source: Center for REALTOR® Development SMART SPEAKERS are experiencing a meteoric rise not seen since tablets. The Consumer Technology Association expects the category to sell 39.2 million units, growing 44 percent in a year, and reaching 64 percent growth after only three years on the market. One of the hottest trends in real estate marketing is ACTIONABLE, LOCAL CONTENT. Try a blog post with tips on schools, bike paths or neighborhood eateries, or buying and selling guides with sections on specific communities. Source: Real Estate Express Millennials capitalized on lower mortgage rates earlier this year and made big moves to REFINANCE. According to the Ellie Mae Millennial Tracker, in January, 14 percent of conventional millennial mortgages were refinances—a bump from 11 percent in December. The eco-friendly gardening trend is leading to increased interest in NATIVE PLANTS —those species that grow naturally in your area. The benefit? They don't require unnecessary watering or chemicals to thrive, and they give back to the local ecosystem by feeding birds and insects.

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