RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1097917

Contents of this Issue


Page 13 of 144

{Publisher's Desk} Outlook: A Sustainable Future M any Power Brokers are enjoying something they haven't seen in a long time: balance. The majority of respondents to our 31 st Annual Power Broker Survey describe their market as "balanced" (49 percent), compared to just a year ago when most described them as "growing" (38 percent). While the escalating prices driven by the inventory drought were exciting for some, it brought back memories of a burst bubble for many. But as price wars abate and a sense of normalcy returns, the majority of Power Brokers are "cautiously optimistic" (59 percent) about the prospects for long-term, sustainable business. "I believe there will be greater balance in U.S. housing in 2019 with home prices leveling off and home sales ticking up," says HomeServices of America CEO Gino Blefari. While lack of inventory remains the No. 1 challenge (see all Power Broker Report statistics on page 56), the percentage of respondents who ranked it as No.1 fell from 71 percent in 2018 to 49 percent in 2019. Even one of the most inventory- starved regions of the country, Silicon Valley, is anticipating some relief. "We expect an inventory surge over the next few months that will provide supply relief, but where that drives the market is uncertain," says Sereno Group CEO Chris Trapani. So, where are Power Brokers turning their watchful eyes to? The economy. While last year, just 1 percent of respondents ranked "economic uncertainty" as a challenge to business, this year, 25 percent of respondents flagged the economy as a concern. "Governmental and economic uncertainty is a distraction to the general public," says Watson Realty President Ed Forman. "There is a huge business impact when people are distracted from their financial goals." Our 2019 Power Broker Report begins on page 54, and is replete with statistics, insights and interviews with nearly 50 brokerage leaders from across the country. You'll find the Top 500 Power Broker firms ranked by sales volume starting on page 67, and the complete ranking of more than 1,000 Power Broker firms by sales volume and transactions at rismedia.com. Also, be sure not to miss strategies from some of the world's top brokers, members of Leading Real Estate Companies of the World ®, in this month's cover story on page 30. Wishing you continued success, John E. Featherston CEO & Publisher Your Name & Company on Personalized Landing Pages Automated Facebook Posts Lead Prospects to Your Personalized Landing Page Your Company Logo Build Your Brand and Generate Leads! Your Headshot & Contact Info For more information, contact ace@rismedia.com or (203) 855-1234 ext. 2. "ACE allows us to provide a valuable time-saving social media platform solution to all our sales professionals. Offering the company-branded, professional posts through ACE adds value not only to our customers, but also to our REALTORS ® !" - Rei L. Mesa, President & CEO, Berkshire Hathaway HomeServices Florida Realty Connect with consumer-focused content! ACE's branded content helps you resonate on social media, automatically delivering your real estate expertise to your followers, every day and with every post. • Up to 30 different, consumer-focused real estate and lifestyle posts each month, includ- ing homeownership articles, infographics and professionally produced videos • Your branding (logo, headshot, URL, and more) on all content landing pages • Automated distribution to your social media following and/or email contacts • Coming soon! Your personal home listings

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