RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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114 April 2019 RISMedia's REAL ESTATE {Intel} T raditional social media platforms such as Facebook and Twitter, while still immensely popular, have lost users and have experienced changes in traffic patterns. In fact, according to an August 2018 SimilarWeb report, over the last two years, Facebook's traffic has dropped from 9.5 billion visits to 4.7 billion. Similarly, in the last few months of 2018 alone, Twitter lost 5 million monthly users, according to The Verge. This is not to say that social media has run its course, or that these social media platforms are going away anytime soon. Instead, those with data security on the mind are seeking out ways to continue connecting with each other online without risking their privacy. A Pew Research Center study reports that 91 percent of Americans "agree" or "strongly agree" that they have lost control over the way their personal data is collect - ed and utilized by social media platforms. Now, they may be looking to regain this control. One possible solution? With data security a primary concern, various decentralized blockchain-based net - works are making their way into the limelight, introduc- ing primarily advertising-free platforms on which users have more control over the information they post and how it is shared, and can, in some cases, even make money by participating. What Are Decentralized Social Media Networks? Most of these platforms run on blockchain, a private ledger that uses cryptography to record and link infor - mation in a dispersed network, reducing risk and mak- ing it more secure than sharing data on a centralized network, in which a central server manages it. Here are a few of the decentralized platforms garnering attention today: Junto – Still in its crowdfunding stage, Junto is a plat - form that promotes the ability to focus on experiences without the "vanity" metrics that are widespread on to - Are Decentralized Platforms the Future of Online Interactions? by Liz Dominguez

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