RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE April 2019 113 Attracting Quality Agents and Business Through Giving Back by Jameson Doris Abbie Holland Broker/Owner Realty ONE Group Experience Conroe, Texas www.realtyonegroup.com/ offices/realty-one-group- experience-7260362 Region served: Greater Houston area Years in real estate: 12 Number of offices: 1 Number of agents: 78 How do you stay in touch with your clients? We use two CRMs: LionDesk and Buffini & Company's Referral Desk. Brian Buffini recently told us that when it comes to earn - ing referrals, it's important to go an inch wide and a mile deep. What's your secret to staying relevant in today's rapidly changing industry? The best way is to have good systems. Following up with our clients is incredibly important, but touching each of our agents regularly is also integral to staying relevant. Also, attending and being involved in events helps us stay relevant and informed about what's happening in the industry. How are you attracting and retaining top agents in your market? It's all about expo - sure with events. We do a lot of free training at Realty ONE Group Experience, and we're all about building up our agents. We also pick up the phone and have assistance with recruitment through word of mouth. Our current agents are shouting from the rooftops—and on social media—about what we're doing. In what ways does Realty ONE Group Experience give back to the community? When we started Realty ONE Group Experience, we created a junior leadership program. The agents in that program come up with things to do in our community each quar - ter. In recent years, we've raised funds for local charities through selling photos with Santa and providing backpacks for schools. However, our most impactful effort was likely sponsoring a local girls' home. Many young women coming through these homes keep all of their belongings in one bag, so we provided the home with 115 duffel bags filled with toiletries. What's the most impactful market trend you're experiencing in your area? Agents that can run their own businesses. I have so many agents who are collaborative and bring amazing technologies to the com - pany's attention; however, I'm also careful not to have "digital agents." I always want the Realty ONE Group experience to be shifting toward the customer experience. People often think they want the tech expe - rience when buying a home, but at the end of the day, they crave that human touch. Where do you see yourself and your business five years down the road? Continuing to serve our community. It can be hard to find quality over quantity with REALTORS® in our industry. I see us having the cream of the crop. The more you give, the more you get back, and we'll con - tinue to try and give as much as we can to our agents. For more information, please visit www.realtyonegroup.com. and surrounding medical communi- ties. This has changed the land- scape of our community and has allowed us to serve a wider range of people. How do you stay flexible and relevant in today's ever-changing real estate landscape? We believe in educating our employees and agents on the latest tools, trends and best practices. We do this through the various educational resources provided to us through platforms such as LeadingRE. How have you benefited since join - ing LeadingRE? As a member of LeadingRE, we're able to deliver more to our agents, staff and lead - ership. Whether it's through tech tools, education, networking or relationships, we provide our team with what they want and need to be successful. What is the biggest obstacle you've overcome within the last year? We've focused our efforts on in - creasing the awareness of our real estate institute and training efforts for our agents and staff. We want to attract new agents and continue to support current agents by being innovative and dedicated to their success. As the company celebrates its 100 th anniversary this year, what factors have led to its continued success over the years? Our people and our culture. Even 100 years ago, these fundamentals were ingrained in our core business practices. Today, we continue those practices in our day-to-day, and we do not veer from them. In our century of service, we've amassed a collection of sto - ries that highlight how our success and the success of our community and those we serve are inter - twined. These stories can be found at www.100years100stories.com. For more information, please visit www.leadingre.com.

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