RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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108 April 2019 RISMedia's REAL ESTATE There are so many effective ways to use video in real estate sales, includ - ing, to 1) market homes; 2) commu- nicate with your clients; and 3) com- municate your services and market your team members. Here are some ways to adopt these uses of video into your business this year: Use video to pre-market your new listings on social media. Give a sneak preview of a hot listing that's coming soon or new to the market on social media with a quick video posted in real-time. Authentic excite - ment and enthusiasm about your new listing will entice buyers to want to see it right away. Use video to promote your open houses. Build excitement and urgen- cy with your next open house by post- ing a quick video of your new listing with music and drone shots, as well as particular highlights and features about the property, to attract buyers to your open house. Boost it with Facebook Ads to drive more traffic to your team's open houses. Use video to market your ser- vices. Create a casual, yet profes- sional, video of you and your team members outlining your services and the exclusive benefits you pro - vide in the process. Create a quick pre-marketing video to send before your listing appointment and an "Exclusive Buyer Guide" video to provide your client with a list of your services. If you have listing or buyer specialists—or other partners on your team—they can record a video about the unique services they pro - vide to help add value to the client's experience. These videos can be repurposed and used in a variety of ways: on your website; on your Face - book business page and your team members' Facebook pages—posted with a call to action for lead genera - tion; used in email campaigns; and more. Each of your team members can record an introduction video telling the story of their background and years in the business. Use video to post testimonials. Ev- eryone loves reviews, and potential new clients want testimonials from people who've sold and/or bought homes with you and your team. Ask your clients to record a one- or two- minute video of why their experience with your team was so extraordinary, and why they would recommend you to anyone buying or selling. These can be repurposed for social media posts, used in your listing and buyer presentations, and more. Maximize video during negotia- tion for higher effectiveness. If you can't physically meet with your cli - ent in-person, the next best thing is to do a video conference call. Use Zoom.us screen share video confer - encing to review contracts with your clients. Many times, our clients are signing documents digitally on their phones, and it's imperative that you review the agreement with them so they know what they're signing. Incorporating video into your team's business strategy will help you com - municate your services and value proposition. Your team's enthusiasm and energy will radiate, and it will become evident that you're a high- performing successful sales team that provides outstanding service to make your clients' home-buying or -selling experience easier and stress-free. RE For a free copy of my exclusive "Maximizing Your Team's Marketing on Social Media Guide," visit https://pages.services/sherrijohnsoncoaching.com/ rismedia-request/. Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in real estate, Johnson offers coaching, consulting and keynotes, and is a national speaker for the Homes.com Secrets of Top Selling Agents tour. For more information, please contact coaching@sherrijohnson.com or 844-989-2600 (toll-free) or visit www.sherrijohnson.com. W ith the rising increase of video in our society and through social media, it has become quite apparent that the real estate industry can utilize this technology in many different ways to list and sell more homes. 5 Ways to Differentiate Your Team With Video by Sherri Johnson

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