RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1097917

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Page 112 of 144

106 April 2019 RISMedia's REAL ESTATE {Power Teams} For the last three years, Lexi Tay- lor, her business partners, Michelle and John Taylor, and the rest of The Lexi Taylor Team have hosted "Hometown Heroes," events for local nurses, teachers, veterans, and more, in their marketplace, the Coastal Carolinas. "We have a family member who's been dealing with cancer for the last few years," explains Lexi, who, along with Michelle and John, founded The Lexi Taylor Team in 2013. "The nurses have been ex - ceptional, and we wanted to show our appreciation. We also realized there are many other hometown heroes touching other people's lives here in our area. This monthly event serves to honor our nurs - es, firefighters, law enforcement, teachers and veterans." Affiliated with eXp Realty, and with eight agents, an operations manager and an administrative as - sistant, The Lexi Taylor Team oper- ates primarily along the North Caro- lina coastal region, headquartered in Wilmington and serving New Ha - nover, Brunswick and Pender coun- ties. Since its inception, Hometown Heroes has grown from a handful of nurses to 70-plus public service professionals. Each month, the gathering includes a raffle; in Janu - ary, the prize was a 50-inch smart TV. This month, they headed to Henry's, a local restaurant. This, all in addition to apprecia - tion events, hosted monthly, and community-in-crisis efforts—such as in the aftermath of Hurricane Florence, when the group educated homeowners about their options, as well as collected and distribut - ed donations for pets—define The Lexi Taylor Team, where the culture is driven by a focus on support. Support, Always and in All Ways For agents, there's a critical distinc - tion on that front. "We looked carefully at all sorts of models and have chosen to sup - port our team with extremely low expenses," Lexi says. "All the mar - keting and lead-generation costs are covered, and we have full-time administrative support. We feel that this gives agents what they need most: freedom to spend their time on dollar-producing activities." Tuesdays are "team days" com - plete with skill training, product knowledge and motivational speak - ers. In the case of a recent semi- nar, agents developed goals for the year, breaking them down into man - ageable tasks. As leaders of the team, Lexi and Michelle are meet - ing with them regularly, not only to check in on their progress—and course-correct, if needed—but also to help them through trying times. "We know that steady profes - sional development comes from dedication to that very goal," says Michelle. "We often have a guest speaker that helps to deepen skills. We have lunch and do addi - tional training that may be in per- sonal development or a specific real estate skill. We share our wins and successes with each other. Team culture is a big part of our overall focus." "We had a mindset coach come in, and we've been discussing mindset with our team," adds Lexi. "It can be tough in real estate. We're open about that, and always want to remind [our agents] to have a positive outlook." With their agents on-track and unencumbered—not to mention a recent turn on HGTV's "Island Life"—The Lexi Taylor Team has a lot to look forward to this year. "We are looking forward to reach - ing our goal of 150 transactions, and we look forward to continuing to work in an environment where agents feel supported in their own growth and reaching their personal goals," says Michelle. RE Suzanne De Vita is RISMedia's online news editor. Email her your real estate news ideas at sdevita@rismedia.com. Community Comes First for North Carolina Real Estate Team by Suzanne De Vita F or The Lexi Taylor Team, bridging business with the community is essential—and hits home in a monumental way.

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