RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE March 2019 95 way, which made us reconsider our approach to evaluating and adopting new tools. Everything we do has to be cost-effective, so we've gotten lean and mean by measuring all aspects of the business. While our competition was busy trying to change systems that didn't necessarily need to be changed, we came to realize that, at a certain point, you need to settle in and sell real estate, rather than continue changing. Please describe the key to your suc - cess in real estate. Amanda Laughlin: Real estate is primarily marketing, and all of our marketing tools are first-rate—start - ing with beautiful photography. We communicate and make sure everything is transparent, and we're always looking ahead to what's next. We want our clients informed every step of the way, and we want to take the stress out of the transac - tion and put the fun into it. TO: I'm regimented and, while I work hard, I also take care of myself by schedul - ing family time and setting boundar- ies. And, most importantly, we're relationship-focused REALTORS® who are always authentic. For more information, please visit www.leadingre.com. Investing in Agents to Stay Ahead of the Technology Curve by Jameson Doris Teresa Tedder Broker-in-Charge/Owner Realty ONE Group Results Greensboro, N.C. http://rogresults.com/ Region served: West Jefferson (all of High Country, N.C.), and North Wilkesboro, Winston-Salem and Greensboro (all of Triad, N.C.) Years in real estate: 23 Number of offices: 4 Number of agents: 65 No. 1 tip for staying in touch with clients: Comment on clients' Facebook posts a couple times per month. Show them that you're keeping up with their lives and their accomplishments, milestones, birthdays, etc. If they're not on Face - book, put them on a drip campaign that sends them discount codes for services picked just for them. How do you stay flexible and rel - evant in today's ever-changing real estate landscape? I try to surround myself with a variety of person - alities, ages and interests. This helps me look through the eyes of different generations and keep my finger on the pulse of both "old- school" and "cutting-edge tech" personalities so that I can custom - ize communication and services to my clients. What are some strategies you use when helping homebuyers who are relocating to your area? Spend time with them and find out what they need to "feel at home" in their new location, then make it happen. This can be anything from dance lessons and baseball for the kids, to organic food markets and yoga classes for the parents. If that's what they're used to and what they need, make it happen. You've had great success over the years. What one thing has kept you ahead of the competition? My God- given gift of being able to connect with and read people, in addition to my willingness to listen. What were some obstacles you overcame going from a broker/ REALTOR® to broker-in-charge/ owner of Realty ONE Group Results? Trading my "worker bee hat" in for a "leader bee hat" and figuring out how to become a leader that made all agents feel valued. Also, I had to open my first office in an area where I knew no one, so it was challenging to start over at 50 years old as a "newbie." What is the most significant trend positively impacting your business today? Technology that empow - ers the agent instead of replacing the agent. Many consumers are online today and not only start their search online, but also continue their search online as they go through the process. There's so much conflicting information on the web, and while consumers love the anonymity of searching and gathering information online, when it comes time to make a decision, they want an expert to make sense of it. Where do you see yourself and your business five years down the road? Still learning, still growing and still thriving. For more information, please visit www.realtyonegroup.com.

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