RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1086125

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Page 97 of 126

RISMedia's REAL ESTATE March 2019 93 Elias Trejo Owner/CEO HomeSmart Premier Realty Idaho Falls, Idaho www.homesmart.com/real-estate-agent/idaho/ idahofalls/51364-elias-trejo Region served: Idaho Years in real estate: 6 Number of offices: 1 Number of agents: 21 Favorite part of your job: Talk - ing to our agents about what got them into real estate, determining whether real estate has delivered the lifestyle they want, and trying to provide solutions for them to fund the life they wanted to live when they got into real estate. Please describe some of the cur - rent trends you're seeing in your market today. We're starting to see a shift in our marketplace. As the first and only HomeSmart franchi - see in Idaho (our grand opening was Jan. 4), our presence is forcing others on the local level to step up their game and adjust what they're doing. The more competi - tion there is, the more the agent wins, so we're focused on coming in and setting the bar higher. The revenue model we offer is the best in the state because agents get a low-fee structure, our proprietary software, great training and culture, and we're making the competition nervous. What sets HomeSmart Premier Realty apart from other broker - ages? The youth of our leadership team. We're younger than most, and while we were born with giv - ing hearts, we're trying to prove ourselves and prove that millen - nials can help prospective buyers and sellers navigate the real estate process. It's exciting for me to see the energy within the office and the the services and support they need to achieve their goals, while providing a culture that treats them fairly and as the tireless real estate entrepreneurs they are. Best recruiting technique: Rather than interviewing the agent, ask them to interview you. In order to succeed, both parties need to understand the culture and environ - ment that will provide the best opportunities to excel. Key to staying profitable: Work "on" the business rather than "in" it. As a second-generation owner, how has CENTURY 21 Myers Realty grown and changed since you took over the company founded by your mom? By choosing to affiliate with CENTURY 21®, we've been able to grow from a boutique office of 12 to where we currently stand, with 63 sales professionals on board. As a result of doubling the original office's size and opening two ad - ditional offices, our sales volume in both units and transaction sides are up over 200 percent. What investments have you made to help build your sales team and help them experience powerhouse profitability and sales volume? In addition to investing in sales leads, training on the CENTURY 21 systems, self-improvement and business-related learning, we've also leveraged our innovation and technology to better understand the wants and needs of our clients and customers. Plus, our current agents tell their peers at other companies about all the support we provide, our growth, culture and the family environment of our office here at CENTURY 21 Myers Realty, which serves as a terrific recruiting vehicle. How has the decline among citrus growers in your region helped ex - pand opportunities for CENTURY 21 Myers Realty? The decline in citrus production due to citrus greening has caused growers to either aban - don the industry, sell their land in developable areas to replant in non-developable areas, or farm other crops. This has created large tracts of land for development. We've benefited on the sales of land for development of residential, commercial and industrial, which has also created sales for new construction and resales. You utilize Homes & Land as part of an integrated marketing strategy that includes print publications. How does this benefit you? Market - ing within Homes & Land provides brand awareness, as well as recruiting opportunities. In addition, sellers still like to see their house in print advertising. The publication goes to five surrounding counties and is mailed directly to every MLS listing priced at $149,000 and up. We also benefit through top-tier syndication along with CENTURY 21 syndications of our Fine Homes and Estates to the real estate portals that matter. For more information, please visit www.homesandland.com/benefits. Raising the Bar by Paige Tepping

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