RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE March 2019 87 criticism. Also, Rick and the man- agement team are involved in a lot of national groups that keep us in - novative and current with the times. RG: There is thought leadership throughout our organization at every level. If we're listening to people and asking really good questions, it gen - erates insights that help us serve our agents better. It's our responsi - bility to help our agents understand where consumers are going, and to give them what they need to set them up for success. MP: What keeps you up at night re- garding your agents or consumers? TM: I worry about the media portray- ing REALTORS® as a dying breed. But a computer can't talk a home - owner or buyer off the ledge over a home inspection that goes badly. REALTORS® who provide the best service will always have a place in the real estate market. GR: I worry about complacency. When someone asks me, "Should I think about taking this course?" I say, take it. Never stop learning... every day, every week. If you stop growing, you're shrinking. MP: Finally, gentlemen, what's in store for your future? GR: I'm excited about 2019. A focus on fundamentals is the foundation of the business. Good brokers pro - viding great services to agents and consumers make money in a good and down market. TM: The real estate industry is changing at a rapid pace, and we have to stay focused on serving our agents and consumers better than everyone else. If you do the basics well, you can adjust to the market. I'm excited! RE For more information, please visit www.cbadvantage.com, www.seacoastrealty.com, www.chicora.com and www.homescba.com. GIVING AGENTS THE ADVANTAGE Agents at Coldwell Banker Advantage and Coldwell Banker Sea Coast Advantage share how being "part of the family" has been integral to their success. TONY DE LA VEGA Coldwell Banker Advantage Celebrating his two-year anniversary with the firm, Tony de la Vega was attracted to Coldwell Banker Advantage after hearing about the volume of business other agents were generating. Now he understands that it's all about the culture. "The culture of professionalism and performance are evident and very appealing to me," he explains. "The leadership is super compe - tent, super experienced and super trustworthy. And the Coldwell Banker brand is well-known and reputable." All of this has helped de la Vega's business take off. "The leadership has given me all the tools I can possibly need to produce a good vol - ume of business, and empowered me with everything I need," he says. "The culture and professionalism allowed me to brand myself in a way that complements my style. Coldwell Banker Advantage doesn't limit you; they empower you." SHARON WEBB Webb Realty Group/Coldwell Banker Advantage Sharon Webb has been with Coldwell Banker Advantage for five years and started a team two years ago. Several factors make the firm a great fit for Webb, such as its commitment to ongoing training and education. "I consider myself an experienced agent, but I like to stay on the cutting edge with the latest tools, and knowing what's going on in the industry is very important to me, since it's always changing," explains Webb. She also appreciates the firm's approach to leadership. "My broker in charge is a huge supporter and mentor, yet he gives me freedom so I don't feel micromanaged. I have the opportunity to grow and expand. Whatever I need, they listen and provide me with. They fuel my fire." SHANE REGISTER Coldwell Banker Sea Coast Advantage Shane Register has been with Coldwell Banker Sea Coast Advantage since May 2007, and in the real estate business since 2005. Among the things he appreciates most about the company, in addition to its prime office locations, are its leadership and winning culture. "When I was recruited to Coldwell Banker Sea Coast Advantage, Pres - ident Tim Milam communicated to me that he and his entire staff and managers work for the agents," recalls Register. "Although this sound - ed positive, I really didn't totally 'get it' until I was with the company for the first couple of weeks. This caring mindset permeates throughout the entire organization, resulting in a positive work environment and highly successful agents. The unique difference between Coldwell Banker Sea Coast Advantage and other real estate companies is the willingness of the agents to support each other, openly share ideas and understand that everyone wins when their fellow agents thrive."

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