RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1086125

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RISMedia's REAL ESTATE March 2019 83 1. Operate Like a Company. The team leader is the CEO of their team and is directly responsible for run - ning the team like a company, with a P&L statement, a business plan, and goals and objectives to meet in order to grow and develop your team into a well-oiled machine. ROI, lead generation and systems drive the team, as well as a leader that is innovative, charismatic, driven and results-oriented. 2. Culture Is King. High-performing mega teams are successful because they have a culture, starting with the team leader, where each member of the team has 100-percent bought into working together for mutual suc - cess. Good culture breeds a sense of teamwork, dedication, commit - ment and forward-thinking vision for all to achieve their goals. 3. Clearly Communicated Goals and Direction. Everyone on the team knows their individual numbers and goals each week, as well as the overall team's goals. The team lead - er is directly responsible for leading and directing efforts of the team. Weekly meetings help create the "fly - wheel" of activities that lead to high performance every week. 4. Outstanding Support Staff. The success of a mega team is deter - mined by the back-of-the-house sup- port staff who handle all the daily tasks and details that help leverage the sales team's time, resources and effectiveness. Hiring the right staff allows the team leader to lead and the staff to support everyone's functions at high levels. 5. Consistent Team Branding. All team members should use the same team email address, team logo, team tools and marketing. When done cor - rectly, this creates co-branding with your brokerage that will gain instant recognition by the public. The team has a comprehensive social media marketing plan and all marketing— print and digital—is consistent and branded for all team members. 6. Competitive Compensation. Teams need to offer an attractive, competitive compensation pack - age. Providing leads to agents is one benefit offered by teams to buy - er's agents and listing specialists. 7. True Scalability. When the team leader can reproduce the systems and service offerings with their team members over and over again, they're able to scale their business. By hav - ing systems in place, team members can operate more efficiently and with more time spent with new customers. Scaling your business means every client is serviced with the same five- star service commitment. Systems allow team members to focus on sales and customer service. If you're struggling with accelerat - ing your team's effectiveness, look at your systems, your staff and your leadership skills. Do you delegate, communicate and lead your team? Do you have systems for lead gener - ation and customer follow-up through an effective CRM? Do you conduct a weekly team meeting that brings or - ganization and synergy to your team to create your team's culture, set goals and drive business? RE For a free copy of my exclusive "Strategy Guide for Grow- ing Your Real Estate Team" and a copy of the webinar "A Strategy to Build a $10 Million Pipeline of Leads," visit https://pages.services/sherrijohnsoncoaching.com/ rismedia-request/. Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in real estate, Johnson offers coaching, consulting and keynotes, and is a national speaker for the Homes.com Secrets of Top Selling Agents tour. For more information, please contact coaching@sher- rijohnson.com or 844-989-2600 (toll-free) or visit www.sherrijohn- son.com/coaching. I f you're growing your team at a nice, steady pace, or are experiencing the struggles and setbacks that most teams have, and it feels like you take 10 steps forward and 20 steps back, you'll want to adopt these seven essential traits. 7 Essential Behaviors of High- Performing Mega Teams by Sherri Johnson

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