RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1086125

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Page 66 of 126

62 March 2019 RISMedia's REAL ESTATE NAR members have been funding consumer advertising for 21 years through a small special assessment. The assessment provides incredible value, giving REALTORS® a national audience to showcase their brand. In late 2018, Havas Chicago—a global, award-winning advertising firm—became NAR's creative agency and began working with NAR's Con - sumer Communications Committee and staff on radical new goals and messaging. CAMPAIGN GOALS "We saw a number of campaign di- rections from Havas and very quickly aligned around 'That's Who We R®' as the core message," says Commit - tee Chair Tiffanie Mai-Ganske. The centerpiece of the campaign is a video ad series that shows the value of working with REALTORS® over non- members and listing apps. "I love how the campaign centers around the block R® to remind con - A New Campaign to Distinguish Who REALTORS ® Are Commentary by Victoria Gillespie "That's Who We R® . " The National Association of REALTORS®' (NAR) exciting new national ad campaign powerfully illustrates what it means to be a REALTOR®, turning the iconic block R® membership mark into a potent symbol of REALTORS®' commitment to ethics, professionalism and community.

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