RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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52 March 2019 RISMedia's REAL ESTATE With a storied career with a number of the largest tra- ditional brokerages—and more recent experience build- ing one of the nation's largest 100-percent commission brokerages—Haase brings a unique perspective to his position on the leadership team of United Real Estate, providing a key point of differentiation in today's competi - tive landscape. "The real estate brokerage business has been static with comparatively minor changes throughout the last 30 years; however, the last five years have brought an intense acceleration of new technology, business models and practices," says Haase, underscoring the importance that differentiation and diversification play in today's bro - kerage landscape. Built around a proprietary technology platform designed to deliver agent workflow support, lead acquisition, mar - keting and training/education services at a small fraction of the cost of traditional real estate brokerages and fran - chises, United Real Estate's scale enables the company to have a cost-effective broker operations platform. In Differentiation Matters United Real Estate's future-focused model continues to change competitive real estate landscape by Paige Tepping T o say that Rick Haase has hit the ground running since stepping into the roles of president of United Real Estate and COO of United Real Estate Group just three short months ago would be a serious understatement. With dozens of opportunities to consider after nearly a decade running one of the largest brokerages in the country, Haase chose to join a company that is squarely in the fast water of the change happening in the real estate industry today.

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