RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE March 2019 47 2019 is shaping up to be a banner year here at Real Estate Webmas - ters (REW). Our aggregate sales are approaching $150 million. Our user base is on pace for 75,000 by the end of the year. And having dominat - ed the North American market, we are now expanding into Europe. In an era where it's tough for a technology company to maintain its status quo, why am I ambitious and bullish for our future? It's because of the team at Real Estate Webmas - ters. We have 150 of the best and brightest employees, hard at work in Canada and the United States— and I'm grateful for their dedication to our company and our customers. But I want to talk about the leader - ship team, specifically those who comprise its majority: the women leaders at REW. Five of our eight leadership posi - tions are filled by talented, extraor- dinary women: Janet Krastel (CFO), Vy Luu (Director of Product Develop - ment), Laura Monroe (Head of Indus- try), Laura Miller (Head of Marketing) and Allison Largue (Manager of Cus - tomer Support). These women are in these roles not to fill quotas, but be - cause we hire the best candidates. That said, in searching out and re - cruiting for top talent, we do keep a purposeful eye on gender diversity. Hiring more women is proven to lead to healthier, more dynamic work - places. Gender diversity can mean more creative and collaborative envi - ronments, driving better bottom line results. And when your hiring practic - es reflect the demographics of your customer base, you provide better experiences and services. According to the National Associa - tion of REALTORS®, 63 percent of REALTORS® are women, yet women are underrepresented at the leader - ship table. There are some amazing women leaders like Yvette Boat - wright (Realty Austin), Sara MacLen- nan (Liv Real Estate), Stacie Staub (West + Main Homes) and Pamela Alexander (RE/MAX Integra), but as demonstrated in annual industry lists and rankings, there is much more to be done to advocate for women at the leadership level. This needs to change—and it's starting to change. Amazing initia - tives like the C.A.R.'s WomenUp® program are working to inspire and support women in the real estate in - dustry, but those of us in leadership positions can certainly do more. We should all serve as advocates and continue to press for change. While I am proud of the gender diversity on my leadership team, I also know to keep the pressure on, to continue to hire the best candidates and im - prove gender diversity throughout REW's ranks. We are proud of all our women team members at REW. Meet them at realestatewebmasters.com/wom - enintech. RE Morgan Carey is the CEO of Real Estate Webmasters. For more information, please visit www.realestatewebmasters.com. Women in Leadership: Celebrating the New Majority Commentary by Morgan Carey S ixty-three percent of the Real Estate Webmasters leadership team are women. And in a month where we celebrate International Women's Day, here's why that matters to me— and why it should matter to you. From left to right: Laura Miller, Laura Monroe, Allison Largue and Vy Luu AT A GLANCE: • Largest custom front-end development/marketing firm in the real estate industry • Staff in Vancouver, Nanaimo, Montreal, New York, Denver and Sacramento • 150 in-house developers and support staff • 50,000 paid users • $25 - $30M annual revenue • Elevator Pitch: At Real Estate Webmasters, your only limitations are your budget and your imagination.

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