RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE March 2019 41 Catapulting Real Estate Into the Next Generation INNOVATIVE OHIO BROKER SETS HIS SIGHTS ON SHELTERZOOM'S BLOCKCHAIN TECHNOLOGY by Keith Loria D avid Mussari, managing partner/broker at Berkshire Hathaway HomeServices Professional Realty, based in Dayton, Ohio, first entered the real estate game nearly 20 years ago, serving as a commercial real estate broker and investor. After stints at Landmark Midwest Properties and Pruden- tial Real Estate, Mussari was brought aboard Berkshire Hathaway as managing partner for the largest Prudential real estate affiliate in Ohio. "In 2010, I ventured into residential real estate with a couple of acquisitions, and I currently own and man - age a 600-agent, full-service brokerage as a Berkshire Hathaway HomeServices affiliate that serves the entire state of Ohio and Northern Kentucky," says Mussari. "We do residential, commercial, sales, leasing, property man - agement, business brokerage and consulting." Last year, the company did just under 6,000 transac - tions and a little more than $1 billion in sales. One of the ways Mussari has found continued success is by being on the ground floor of the latest innovations in the industry, all while keeping his eye on what might be coming down the pike. "We're a company that's very forward-thinking, and I'm constantly looking at where the industry is headed," says Mussari. "For instance, we were paperless very early on—six or seven years ago—we did 3D property tours early, and we're always looking at how to become an ex - pert on something before it flushes on the industry." This philosophy led Mussari to seek out ShelterZoom, a next-gen, real estate buying, selling and renting plat - form built on revolutionary blockchain technology. "More broadly, we're pretty convinced—and I would be surprised if we weren't right—that blockchain technology is going to transform the way a real estate transaction is handled in the future," says Mussari. "So we're trying to get our own expertise in this now. It's always a little pain - ful when you're the only one doing something like this, but eventually, everyone seems to catch up." Mussari saw ShelterZoom as being in a similar model, trying to dial blockchain technology in, and felt it was a good company to explore the burgeoning technology platform with. Founded in February 2017, ShelterZoom's industry- first blockchain Offer and Acceptance platform has al - ready attracted hundreds of brokerage partnerships and won the company three global awards, including SIIA CODiE Best Emerging Technology 2018. The company is launching its second-generation blockchain platform to empower end-to-end real estate transactions, and will soon become the world's first blockchain-based market - place for real estate buying, selling and renting. "We're partnering with ShelterZoom as they create a second-generation platform, which includes other pieces of the transaction, specifically title and mortgage. We're a good resource for their beta testing, and we can get ahead of the curve," says Mussari. Currently in the early adoption and implementation phase of using ShelterZoom, Mussari is confident that the results will come. "Simply having our tentacles into blockchain is prepar - ing us for the future and engaging our agents in what industry changes are looming," says Mussari. "This will provide our clients with secure, simplified transactions that eliminate waste and chaos, which will ultimately lower the cost of a real estate transaction." For Mussari, security is a key component of Shelter - Zoom's blockchain technology that will drive the higher end of the market to this technology. Mussari believes that ShelterZoom is a game changer. "My advice to consumers is to seek out this technol - ogy for their real estate transactions, as it will be revolu- tionary," concludes Mussari, who believes that the con- sumer can—and will—ultimately decide the speed of the real estate industry's adoption of blockchain technology. "This is much more of a smart contract model with clear benefits that are beyond just exchanging paper in the cloud. It does more tracking of the transaction and it's forever in the historical records in a much more struc - tured, finalized way." For more information, please visit www.shelterzoom.com. {Strategies}

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