RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE March 2019 29 "In a process that is filled with challenges and ques- tions, we want to provide as much certainty for cli- ents and agents as possible," explains Joel Gurman, Quicken Loans executive vice president of Mortgage Banking. And the introduction of programs powered by technology, big data and consistent communication is making that happen. "Quicken Loans has a different face now," says Ste - vie Spargo, a 30-year real estate veteran and executive broker with Crye-Leike, a real estate services company in Arkansas. "We were skeptical of them in the begin - ning, being an online lender, but we decided to give them a try. Now I use them a lot, and they're great. I can depend on what they tell me and the quickness of the process, and that helps me get more business." TRUST AND CONFIDENCE Driving this revolutionary approach at Quicken Loans are three critical, yet often elusive, goals for the mort - gage process: trust, communication and confidence. "The No. 1 thing between a client, a real estate pro - fessional and a mortgage lender is trust," says Tom Dempsey, Quicken Loans vice president of Business Development. "There's nothing more important." To help create that environment of trust, Quicken Loans has added a unique layer of communication into the mortgage experience by introducing Agent Rela - tionship Manager teams. Quicken Loans spent years developing the role of Agent Relationship Managers, and the teams pair all real estate professionals who have a client working with Quicken Loans with their own personal Agent Relationship Manager. Fully licensed in the agent's state and able to discuss all loan-level in - quiries, the Agent Relationship Manager serves as the agent's main point of contact throughout the buyer's mortgage process and eliminates the need to commu - nicate with multiple people. Agents now have a dedi- cated point person in their corner—one who will do whatever is needed to ensure a timely closing. They also now have an unmatched level of confi - dence in the mortgage financing equation, thanks to the Power Buying Process™, which was introduced in 2018 and is only offered by Quicken Loans. By giving the ability to underwrite a client's income, assets and credit in less than 24 hours, the Power Buying Process offers homebuyers a Verified Approval. The average pre - approval can fall through for a variety of reasons, but a Verified Approval has the strength of a cash offer.

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