RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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14 March 2019 RISMedia's REAL ESTATE {The NAR Power Broker Roundtable} Jim Imhoff: Over the past couple of months, we've zeroed in on discussions about our value proposition as brokers and the strategies we put in place to help our agents grow. So, it seems a natural progression to now talk about creating an inspiring office culture. Lennox, you've been at this a long time. Where does inspiration come from? Lennox Sco: It comes from many sources but, for us, it starts with pos- itive thinking and the mission of our leadership team, which is to gather together the energy of the company and turn it back into our offices in ways that motivate and encourage. My wife, Deanna, has written a book, "Speaking the Language of Miracles." The book is about our son's battle with a rare form of leukemia, but its core message is the miracle of posi- tive energy, and that's the core value of our company. Michael Scarafile: As a leader, I know you can't do it from afar, so my prior- ity is to personally take that energy to every office and every agent and employee. I'm fortunate that all of our offices are in relatively close proximity, so I'm able to get to three or four offices every week—and while each office develops its own culture to one extent or another, my goal is to be there in every one of them, to recognize, to be part of their coach- ing and team-building efforts, and to help inspire connection and success. Chris Trapani: When my best friend, Ryan Iwanaga, and I launched our company in 2006, we were unified by a desire to create a different kind of company. We wanted to focus on doing good, making a positive differ- ence, and being the very best we can be in the communities where we live and raise our families. We started with agents who have a passion for excellence, but who also have a similar mindset—agents who today are doing an average of $10 million in sales each year, but who are wholly devoted to, and connected by, our commitment to charitable giving. Susan Anderson: As Michael said, every office develops a culture of its own, but it also takes a leader who can set the tone. As a branch man- ager in the same office for more than 20 years, my mission has been to create a village that thrives on com- passion and support—a nurturing environment where nothing is impos- sible, and teamwork can overcome anything. JI: So, nurturing, positivity, a passion for giving. The support and connectivity you give to your agents spills out into your communities and circles back as satisfac- tion, productivity and a will to help others. MS: That's a formula no virtual com- pany can replicate—the synergy of the workplace, the mutual goals and celebrations that motivate achieve- ment on many levels. LS: We have a sign on the wall in every one of our offices: 'Live Life as a Contribution.' It's joy at work. It's about relationships, and the out- comes they naturally inspire. CT: There are so many great, giving companies out there, and so many charitable foundations. I think that's a tribute to who we are as an industry, and we're proud to be a part of that. JI: It brings to mind this quote by John Quincy Adams: "If you inspire others to dream more, learn more, do more and become more, you are a leader in the truest sense." SA: I'll second that, and pay it forward. RE 8For an expanded version of this article and other NAR Power Broker Roundtable topics, please visit www.rismedia.com. Creating an Inspiring Office Culture MODERATOR: Jim Imhoff Chairman, First Weber, Madison, Wis., Liaison for Large Firms & Industry Relations, the National Association of REALTORS® (NAR) PARTICIPANTS: Lennox Sco, Chairman/CEO, John L. Scott Real Estate, Seattle, Wash. Michael Scarafile, President, Carolina One Real Estate, Charleston, S.C. Chris Trapani, Co-Founder/CEO, Sereno Group, Los Gatos, Calif. Susan Anderson, Branch Manager, Coldwell Banker Residential Brokerage, Vista, Calif. The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jim Imhoff, NAR's Liaison for Large Firms & Industry Relations. Watch for this column each month, where we address broker issues, concerns and milestones. "Every office develops a culture of its own, but it also takes a leader who can set the tone." – Susan Anderson Branch Manager, Coldwell Banker Residential Brokerage

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