RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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104 March 2019 RISMedia's REAL ESTATE The panelists were Rett Harmon, broker/owner of CENTURY 21 No - vus; Valerie Post and Keith Shirley of the Post Shirley Team with Engel & Völkers Boston; and Venkatesh Ganapathy, founder and CEO of MoveEasy. Here are some of the ideas touched upon during the webinar: BECOME A COMMUNITY EXPERT Promoting yourself and your busi - ness is one of the greatest strengths you can have as a broker. Most bro - kerages are active on social media and taking advantage of local ads, but by positioning yourself as a com - munity expert, you'll help your broker- age stand out in a noisy market. Some brokers are taking a more creative approach in order to make their companies more visible and have a positive impact in their com - munities by reaching out to local news stations and writing about niche subjects, as well as working their networks. "Always go out and work your network," said Post. "Work ac - countants. Work financial advisors. Work other real estate profession - als in your area, because if you help their businesses, they'll help yours." CREATE CONTENT AND PRODUCE VIDEOS "We started creating community videos with a pay-it-forward ap - proach by highlighting local busi- nesses and organizations," said Harmon. As a broker and voice in your com - munity, you should be creating con- tent regularly. This topic goes hand- in-hand with becoming a community expert. Whether it's a monthly blog post or Facebook Live video, if you remain consistent, potential home - buyers and sellers will seek out your opinion more frequently. "Creating community videos helps with conversion and out - reach," added Harmon. "They act as an icebreaker." TRAINING, TRAINING, TRAINING Real estate professionals are net - workers by trade and likely have many contacts in the community; however, the natural skill it takes to build up that network can only take you so far. That's why it's crucial to provide your agents with compre - hensive training. Training should be provided to new agents, but giving your sea - soned agents the choice to attend weekly training sessions can have a major impact on your bottom line, as well. There is no substitute in the housing market for well-trained agents. "In keeping with concierge ser - vice, we provide a lot of training to our agents so that they're able to advise their clients effectively," said Shirley. RE To view the webinar in full, visit https://bit.ly/2SFsL8E. Jameson Doris is RISMedia's blog/social media editor. Webinar Recap: Grow Your Bottom Line With These Creative, Effective Ideas by Jameson Doris B rokers, do you need some inspiration for 2019? Some key topics were discussed during RISMedia's recent webinar, "Creative, Effective Ideas to Propel Revenue: Inspiration to Help Grow Your Bottom Line," sponsored by MoveEasy and moderated by Cleve Gaddis, team leader, coach and speaker at Workman Success Systems.

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