RISMedia's Real Estate Magazine

MAR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1086125

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W e spend a lot of time in this industry worrying about the competition. It's understandable. The real estate business is an attractive one for many. But whether brokers and agents end up going head-to-head with the likes of Amazon and Google remains to be seen. What's more important is that you are already competing with them in terms of consumer expectations. Quicken Loans is well aware of this. "We no longer compare ourselves to the local mortgage office or a big bank, because today's consumers are comparing their home-buying experience to an Amazon experience," says Quicken Loans' Max Wegner in this month's cover story on page 28. This is exactly why Quicken Loans has been focused on reinventing the traditional approach to mortgage, starting with Rocket Mortgage three years ago, and now with the introduction of the Power Buying Process and the Agent Relationship Manager program. For Quicken Loans, it all boils down to building the right ex- perience, because that's what matters most now. As Quicken Loans' Tom Dempsey puts it, "In today's world, clients are looking for you to create a memorable experience… 'How did you make me feel?' That's what directs you back to a specific brand and makes you want to work with them again." Wise brokers, agents and agent teams know this, too. "When consumers are buying or selling a home, they're not comparing that experience against another home they bought or sold; they're comparing it to other purchases or sales in their lives," says Rick Gregory of Coldwell Banker Advantage (page 84). At RISMedia, we are also honed in on improving the experi- ence for our clients and readers, having recently introduced two new video platforms to deliver news, homeowner trends and tips, and interviews and spotlights featuring our 2019 Real Estate Newsmakers and Power Brokers. Also keep an eye out for the launch of RISMedia's ACE 2.0 platform, an exciting, enhanced version of our automated social media system, that will offer a whole new level of functionality and a vastly improved experience for brokers and agents. Find out more at rismedia.com/ACESocial. Remember, as Maya Angelou said, "People will never forget how you made them feel." Make sure the experience you're offering is one that stands above the rest. John E. Featherston CEO & Publisher The Experience Is Everything Putting the Pieces Together Differentiation Matters: United Real Estate's Future-Focused

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