RISMedia's Real Estate Magazine

FEB 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1073841

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Page 66 of 110

62 February 2019 RISMedia's REAL ESTATE Other companies are start- ing to look for options as a lot of those agents wish they did more than four transactions. We can show them that, with our sup- port, we can improve their bottom line. Tim Milam A Culture of Community and Caring Tim Milam has been in the real estate industry for more than 26 years, and what he loves best is helping REALTORS® achieve financial suc- cess, while at the same time helping clients and their families make savvy decisions on houses, which become their homes. As president of Coldwell Banker Sea Coast Ad- vantage in Wilmington, N.C., which he pur- chased more than 20 years ago and merged with Coldwell Banker Ad- vantage in 2012, Milam has led the firm's growth from one office to 18. Milam is a partner in Coldwell Banker Advan- tage in Raleigh, Fay- etteville and Southern Pines, N.C., as well as Coldwell Banker Chicora Advantage in Myrtle Beach, S.C. How did the North Caro- lina market look in 2018? Tim Milam: It's been an- other record year in sales for our company. Inventory is smaller than we'd like to see; however, our firm represents some of the best builders who are do- ing a great job in providing inventory. We took a great hit from Hurricane Florence last fall, with a lot of dam- age and some flooding. We had 33 REALTORS® and three employees in our firm who were displaced from their homes. But we came back strong, and our com- pany, as well as Coldwell Banker Real Estate Corpo- ration and so many other Coldwell Banker compa- nies, stepped in to help us. What other factors are im- pacting the market? TM: Factors that affect our good market are of course our great climate, low tax- es and the fact that this is just an overall wonderful area to live in. Yes, we do occasionally have a hur- ricane; however, all parts of the country have some natural disaster issues, and we are well-trained on how to handle the storms. Retirees love to move here and enjoy the culture, low- er taxes and lower cost of living. What does 2019 have in store for the firm in terms of growth? TM: We are planning to grow our firm this year, just as we have for the past 20-plus years. Our family culture that we offer is at- tractive to top producers, as well as new agents. We are constantly looking at ways to grow, but will always maintain a steady growth vs. having a huge growth each year. This has worked so well that we've been the No. 1 Coldwell Banker firm in closed sales and closed volume for 19 years in a row. What's your competitive differentiation? TM: I am not, nor will I ever be, a competing broker/ owner. My time is spent working for our agents and not competing with them. In addition, our managers are not competing brokers, which makes a huge differ- ence to agents. Our culture and attitude toward our agents are very simple— we work for them and they do not work for us. Our motto is: "Do something nice for someone every week," and our company truly lives by this. Give us an example of that motto in action. TM: The agents in our firm are constantly doing nice things in the community, such as building Habitat for Humanity Homes. I am very proud of the Sea Coast Family, and not be- cause of our No. 1 status, but for the great people they are. How are you preparing agents for success? TM: We prepare them to face today's consumers by offering great knowledge of all aspects of the transac- tion. Consumers expect us to deliver great advice in an easy-to-communicate meth- od, as well as provide sug- gestions for the lender, title company, warranty compa- ny and attorney for closing. We must be able to com- municate in whatever form the customer asks, and we must do it in a timely man- ner. Discussing your cus- tomers' expectations and communication method up front is very important. RE VITALS: Coldwell Banker Sea Coast Advantage Years in business: 26 Size: 18 offices, 575 agents Regions served: Southeastern North Carolina from Calabash to Jacksonville 2017 sales volume: $1.6 billion 2017 transactions: 7,023 www.seacoastrealty.com

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