RISMedia's Real Estate Magazine

FEB 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE February 2019 61 ships with a best-in-class real estate CRM platform, a leading SOI-building and email marketing provider, and a system that helps agents become rock stars on social media without lifting a finger. We've also introduced the NM Suc- cess Center, which offers focused training toward buyer agent mastery, list- ing agent mastery and ad- min mastery. Marilyn Eiland Building Partnerships and Trust Marilyn Eiland was once a school teacher who sold real estate in the summer to supple- ment her income, but she fell in love with the industry, typed her res- ignation to the school district, and has now been selling real estate for more than 40 years. She started her career as an agent, brokered a franchise for Gallery of Homes and then had the opportunity to join the Gary Greene company, becoming general manager. In 2000, she and Mark Woodroof acquired the company and in 2012, partnered with Better Homes and Gardens to form Better Homes and Gardens Real Estate Gary Greene. What is it that you love most about real estate? Marilyn Eiland: I love work- ing with agents and always have. I remember when I was general manager how thrilled we were that we had reached $350 million one year, and now, that's an adequate month. We've grown a lot. Do you have plans for con- tinued growth this year? ME: The outlook is defi- nitely good. Houston is an unusual market. There are almost 38,000 members of the Houston Associa- tion of REALTORS® and not 5,000 of them do more than four transactions a year. It's really tough for them, and they are willing to have conversations. We recently acquired Blake Wilcox Properties, and we have two more that we are working on right now, and we will continue looking at acquisitions. What separates your firm in your marketplace? ME: From the industry point of view, what is unique about us is the fact that we are very much a partnership model. Our agents work with coaches in the office, and every- thing we do is about trying to improve their income. That separates us from a huge number of broker- ages we compete against because they have caps. We care as much about the first transaction that an agent does as the last one, and we do not have a cap. This partnership relation- ship has given us the abil- ity to have a large creative services department that creates flyers and adver- tising for agents, and is at their disposal for free. And it gives us a way to work with our agents that is just more personal. How about from a public perspective? ME: I think our branding makes us different in the public's eye. Gary Greene's been in Houston for 55 years and Better Homes and Gardens is a great consumer brand. I think that makes it easier for an agent to make a cold call— there's an immediate trust. We want to make a differ- ence in the lives of those we work with. What attracts agents to the firm? ME: They like the idea that we are going to constantly have training opportuni- ties, and that it's our job to increase their business, providing leads and of- fering company-provided business. New agents also like that our training never stops. What are you looking for in new agents? ME: I like to see an en- ergy level, and that this is something that they really want to throw their hearts and minds into, because it's a hard business. We look for those who have relationships in the com- munity and those who are engaging, because those are going to be the types of REALTORS® the public will turn to. What do you feel is the biggest opportunity in 2019? ME: To be in front of as many agents as we can. VITALS: Beer Homes and Gardens Real Estate Gary Greene Years in business: 55; six as Beer Homes and Gardens Real Estate Gary Greene Size: 20 offices, 1,000 agents Regions served: Nine counties throughout Houston and surrounding areas 2017 sales volume: $2.5 billion 2017 transactions: 8,616 www.garygreene.com

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