RISMedia's Real Estate Magazine

FEB 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE February 2019 51 "From day one, our mission has been helping people," says J.B. Goodwin, broker/CEO at JBGoodwin REALTORS®. "It doesn't matter who walks through our doors, whether it's a buyer, seller, tenant, landlord or an agent new to the business, we will always do the best we can to help every individual we encounter." That mission statement isn't just window dressing. It's been a way of life at JBGoodwin since the begin - ning, fueling its industry-leading re- tention rate and extraordinary growth rate. Over the past decade, they've grown from 250 to 700-plus agents, earning the status as the top inde - pendent brokerage in Central Texas. "Whether you're helping someone rent an apartment for $800 or sell - ing their home for $5 million, every story is unique. An agent has to un - derstand that story—the client's mo- tivations, needs and wants—in order to help them," Goodwin shares. "Life events are what stimulate real es - tate transactions, not trends or cam- paigns. We know life events because our clients are our friends. We're there for them because we want to be there for them." This people-focused approach is woven into JBGoodwin's culture, from local charitable initiatives to nation - ally recognized coaching and devel- opment programs. "You need to train and support your people in the best, most professional ways possible," says Goodwin. "This means stand - out training, ongoing coaching and mentoring, and top technology." Nobody knows that better than Erin Cestero, San Antonio Division vice president at JBGoodwin. Be - fore landing at JBGoodwin in 2012, Cestero interviewed at 23 broker - ages ("Yes, I am that person," she laughs). "I've worked with a lot of different sales and marketing de - partments in a wide range of in- dustries. I can definitively say the JBGoodwin approach is the best one," she says. "Investing in the best platforms and tools available ensures our agents can provide exemplary service to their clients. That includes a top website, CRM and lead generation." Goodwin believes a strong rela - tionship with your technology ven- dors is paramount, giving a lot of credit for the growth of JBGoodwin to Real Estate Webmasters, the firm's website and digital marketing ser - vices provider. Their relationship goes beyond a typical vendor-client connection. "We're fortunate enough to have a relationship with Real Estate Web - masters where the owner of the company is glad to spend time with us and our staff to help us program, strategically plan and implement the technologies that will help us reach our goals. It's very unusual for a vendor." The future looks even brighter for 2019. JBGoodwin's focus for the upcoming year is all about the ex- pansion and integration of the top- of-the-line tools they provide to their agents and customers—a recipe for sustaining exponential growth. RE For more information, please visit jbgoodwin.com and realestatewebmasters.com. Relationships Matter by Zoe Eisenberg A fter 45 years in the real estate industry, J.B. Goodwin has witnessed extraordinary change—and has thrived through it all. The secret to his brokerage's longevity and incredible growth? It all comes down to people. From left to right: Morgan Carey, J.B. Goodwin, Erin Cestero and Deirdre LePera at Real Estate Webmasters' Campus in Nanaimo, British Columbia, Canada. AT A GLANCE: • Largest custom front-end development/marketing firm in the real estate industry • Staff in Vancouver, Nanaimo, Montreal, New York, Denver and Sacramento • 150 in-house developers and support staff • 50,000 paid users • $25 - $30M annual revenue • Elevator Pitch: At Real Estate Webmasters, your only limitations are your budget and your imagination.

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