RISMedia's Real Estate Magazine

FEB 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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48 February 2019 RISMedia's REAL ESTATE A Simpler Approach to Moving MOVEEASY TAKES THE STRESS OUT OF THE PROCESS by Paige Tepping F or Kim Luckow, director of Operations at Berkshire Ha- thaway HomeServices Professional Realty in Mason, Ohio, anytime the firm's 600 agents can offer their cli- ents something of value, it's a win-win for everyone involved. That's exactly why she took a colleague's advice and signed on with MoveEasy—a relocation technology company whose services are free to brokerages, agents and clients—after be- ing introduced to company Founder and CEO Venkatesh Ga- napathy at an industry event. "Venkatesh told me about what they were doing, and not only was I intrigued by the concept, but also, it sound - ed like it would be a nice value-add for our agents and clients," says Luckow, who goes on to explain that the platform is a boon when it comes to recruitment and retention, as well. Offering a combination of online and human concierge service, MoveEasy doesn't just simplify the moving pro - cess. It also provides clients the ability to complete all their moving tasks from one place. This includes mail forwarding, utility transfers, driver's license updating, car shipping, self-storage and everything in between. A per - sonalized moving checklist also helps clients stay on top of their move with a week-by-week plan. A huge proponent of supporting the home team, Luckow explains that the decision to begin working with MoveEasy (based in Columbus, Ohio) was a no-brainer. "We were lucky enough to join forces when they were getting their wits about them and developing the prod - uct over the last few years," says Luckow, who can't say enough about the platform and the way it was designed to work seamlessly in the background. In fact, Berkshire Hathaway HomeServices Profes - sional Realty has the automated moving platform inte- grated with Dotloop. "As long as agents are using Dot- loop, as soon as a deal is marked pending, MoveEasy gets notified, and an invitation goes out to the client," says Luckow, who has been working with MoveEasy for the past three years. From there, clients are directed to a back-end site where they can take care of all their moving needs in one place. Further, agents can log in at any time and upload service providers and vendors. "This provides agents the opportunity to reach out—even a year down the road— and remind clients that their home warranty is expiring, or ask if they need any work done, and direct them back to their MoveEasy account," says Luckow. Not only can brokerages add their preferred cleaners, painters, etc., but customers can access these preferred vendors at any time—even after closing. Moreover, cus - tomers have access to a human concierge for all these services during the transaction and after they close on the home, providing a concierge for life. While purchasing a house can be a challenging propo - sition in and of itself, preparing for the actual move can be just as time-consuming. But with MoveEasy, the pro - cess can be an enjoyable experience across the board. "Moving is tough, so anytime you can get someone to pitch in and help, it makes the agent look good in the cli - ent's eye," says Luckow, "and having a moving concierge service takes some of the onus off of moving someone, which is a nice benefit." In Luckow's opinion, all of this makes the firm's agents appear more conscientious, as it makes it look as though they're taking their job seriously. The feedback she's re - ceived from her agents is further proof that choosing to work with MoveEasy was the right decision. "The agents love that the correspondence is going out on their behalf and that it's branded to them, which also goes a long way toward making the brokerage look good," says Luckow. "It's great to be working with a company that's all- in on their product," concludes Luckow. "The team at MoveEasy is always engaged, and any time I've had an issue, I've always gotten an immediate response." For more information, please visit www.moveeasy.com.

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