RISMedia's Real Estate Magazine

FEB 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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46 February 2019 RISMedia's REAL ESTATE {Strategies} Providing Exceptional Service in a Competitive Market HOMES.COM: AN ADVANTAGEOUS INVESTMENT FOR REAL ESTATE PROFESSIONALS LOOKING TO STAND OUT by John Voket S ue Anne Cobb, owner/principal broker at Five Star Real Estate Services LLC, with offices in Millington and Jackson, Tenn., is committed to helping folks buy and sell real estate. She also plays a critical role when it comes to ensuring that everybody has access to the home of their dreams. To that end, in 2015, Cobb celebrated her service on the Fair Housing Committee in nearby Jackson by taking on a leadership position as chairperson. Having served on the board of her regional association of REALTORS®, in addition to the Professional Standards and Education committees of the Memphis-area REAL - TORS® Political Action Committee (RPAC), Cobb remains active with the nonpartisan organization that supports community building, property rights, growth management and the environment. Nearly 20 years ago, Cobb launched her very first web - site with a company that would later become part of the Homes.com system. And, more recently, after an unsat - isfying experience with another web host, Cobb became a Homes.com client—and she hasn't looked back since. While Cobb's web presence evolved along with the ex - panding technology and innovations Homes.com made available to Five Star Real Estate Services LLC, she also found that becoming a Preferred Listing and City Sponsor client were advantageous investments. "I'll probably stay with Homes.com until I retire," says Cobb, who can't say enough about the company's City Sponsor Ads program, which proved to be particularly helpful when she opened her new office outside of Mem - phis two short years ago. "I live here in Millington, and while I eat, shop and go to church here, it's been hard to break in with REAL - TORS® that have been here for 20, 30 or 40 years, so I'm trying new things," she says. "If I'm going to be work - ing here until I retire, it's not going to be about making a million dollars; it's going to be about providing great customer service." But to give great service, you must have great clients, according to Cobb. "And that's what Homes.com delivers to me," says Cobb, who points to the tech provider as being the best in the business. "In addition to being a City Sponsor for Millington, Homes.com's Preferred Listing service is also generating leads for me from my website." While Cobb doesn't consider herself to be a tech-savvy individual, Homes.com takes the challenge out of the equation. "They make it easy for me to go in and make changes to my website, and their tech support is awe - some. They've also added a lot of features since I've been with them, so now I have the ability to coordinate my social network presence with Homes.com," says Cobb. "Facebook is huge in our markets down here, and I love the fact that when someone goes to check a listing on my company Facebook page, it clicks them through right to my Homes.com site." But it doesn't end there. In fact, listings are easy to update, as well. "When a price changes or a listing updates on my local MLS, they automatically update on my website. And for somebody who's not tech-savvy or a broker/owner, who doesn't have time to manually do all this, Homes.com is the best vendor out there," says Cobb. "They operate on the same values as I do," concludes Cobb. "They do what they say they're going to do, and for me, that's huge." For more information, please visit marketing.homes.com.

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