RISMedia's Real Estate Magazine

FEB 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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than ever. High-quality video footage and aerial photos can make your list - ing stand out from other properties. When a homeowner is ready to sell, they'll want a listing agent who knows what they're doing. One of the first places they may look is at your current listings. They'll want to see evidence that you can make their home stand out. An aerial photo or a video of the exterior can make a much more visually-appealing first impression. Drone photography can make you look savvier than other listing agents and inspire confidence in sellers. 5. LEVERAGE SOCIAL MEDIA Social media is an inexpensive way to put your listings right in front of a targeted audience. The National Association of REALTORS® reported earlier this year that 80 percent of people surveyed used Facebook to look at potential properties. Use drones to create eye-catching video tours that will engage your audience on social. Better yet, according to HubSpot, Facebook's new algorithm gives priority to video content, mak - ing these posts more visible to your target audience. 6. SHOW OFF A PROPERTY'S FEATURES If you're trying to sell a property with land features such as a pool, beautiful landscaping or lakefront acreage, an aerial image of the en - tire property can be a great way to showcase its most marketable as - pects. Drones can reach places that helicopters can't, and they give you more creative options. Make your property stand out by opting for a video tour. 7. DEMONSTRATE PROXIMITY Location, location, location. Sometimes a home's most de - sirable feature is what's nearby. Drones make it easy to highlight a property's proximity to other neigh - borhood features, such as a beach, a school or a downtown shopping district. Don't tell prospective buy - ers that a home is "just steps from the beach" or "a short walk to the school"—use drone video to show them the home's surroundings and proximity to the best the area has to offer. If you're not already using drone photography to market your proper - ties, now is the perfect time to see if it will work for you. Hire an experi - enced, certified drone pilot who is an expert in real estate photography to help you enhance your listings and attract both buyers and sellers. RE Sandy Newman is a Texas-based real estate agent with owners.com. This article originally appeared on RISMedia's blog, Housecall, blog.rismedia.com. NAR National Association of REALTORS® LET'S OWN OUR FUTURE . YOU CAN LEAD THE WAY . C O M M I T M E N T T O E X C E L L E N C E C2EX.realtor Commitment to Excellence is a program that empowers REALTORS ® to enhance and showcase their high level of professionalism, and gives them the advantage in an increasingly competitive market. Help your agents become advocates for their future. Be committed to excellence. Go to C2EX.realtor to get started!

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