RISMedia's Real Estate Magazine

FEB 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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26 February 2019 RISMedia's REAL ESTATE 1. SHOW OFF THE DETAILS Sometimes a home's best fea - ture is impossible to capture from the ground. For instance, if a home sits on the edge of a cliff, or backs up to a wooded drop-off, it can be challenging to get a good photo of that detail. A drone easily allows you to access all of a home's outdoor features. And you can take the drone inside, too. Here are a few examples of how to create interesting interior shots to enhance a listing: • To capture a room from above, position a drone high up in the corner of a two-story foyer or liv - ing room. • Use a drone to capture a video tour of the inside of a home. • Show off smaller spaces with ease, like tight stairwells or pow - der rooms. 2. PAY LESS While aerial photography is no newcomer to the real estate indus - try, it's limited to high-end properties due to the cost of capturing video and photography from a helicopter. Drone photography makes bird's-eye views much more affordable. If you hire a certified, commercial drone pilot, your high-quality aerial footage will cost you about one-third of what you'd pay for helicopter photography. 3. DO IT YOURSELF Learning how to operate a drone safely and effectively may be a wise investment. If drone photog - raphy interests you, consider taking a test to get certified with the Fed - eral Aviation Administration to pilot a drone for commercial use. 4. GET NOTICED BY BUYERS AND SELLERS According to the National Associa - tion of REALTORS®, nearly half of all homebuyers in 2016 turned to on - line listings as their first step in the process. In this age of digital mar - keting, making excellent first impres- sions with the use of professional video and images is more important 7 Ways to Use Drone Photography and Video to Sell a Home T he cutting edge of real estate listings remains the use of drones to photograph or film a property. Since it's lacking in popularity among most agents, embracing this technology could be one thing that sets your business apart. Drone photography offers versatile and creative ways to capture a property—and the attention of homebuyers. Here are seven ways to leverage drone photography and video to sell a home: by Sandy Newman

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