RISMedia's Real Estate Magazine

FEB 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1073841

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104 February 2019 RISMedia's REAL ESTATE {re: Real Estate} The RPR® database tracks records on more than 150 million parcels, including past sales, tax and deed re - cords, foreclosure and pre-foreclosure info, mortgage and lien data, local school information, neighborhood trends, and even voting records. Since its inception, REALTORS® have had access to RPR®, which is available at narrpr.com, free of charge. On-the-go real estate professionals find the desktop and mobile functionality (which are automatically synced) to be user-friendly and intuitive. And, most importantly, agents can easily create colorful, client-friendly reports that can be printed, emailed, texted or shared on social media. Clients are informed and impressed by agent- created Property Reports, Seller's Reports, Market Ac - tivity Reports, School Reports, and more. In the last year, RPR® has continued to make posi - tive additions and enhancements to the platform and the mobile app, which helps REALTORS® solve the de - mands they are challenged with every day. A new RPR® mobile-only feature makes it easy to cre - ate Buyer Tour Reports that can be shared in an instant with clients and prospects. Simple in nature, but com - prehensive all the same, the new report enables agents to select properties, determine the order in which to tour them and then create a colorful, client-friendly re - port to share with buyers. RPR®' s map search has also recently been enhanced, now incorporating such features as drive time and dis - tance search, traffic flow counts, school attendance zones and parcel overlays. Brokerage brands—front and center As a broker/owner, consider customizing RPR® and the reports your agents create with your company's dis - tinctive brand. It's all part of RPR®' s Broker Tool Set. Branding the RPR® Website, Mobile app and Reports with your company's logo is an important way to rein - force your brokerage's value proposition, whether you own or manage a franchise affiliate, or an independent office. Broker/owners can also leverage the RPR® data tool to compile stats across multiple MLSs for a truer pic - ture of your company's performance. For multi-office brokerages, brokers can compare sales among com - pany offices and against the local market as a whole. Additionally, through the Broker Tool Set, display an automated valuation model (AVM) on your brokerage website or company intranet. It's simple to set up and built to load quickly. Choose to promote your preferred affiliated servic - es, such as mortgage, title, home warranty or other specialized services, in the reports generated by your agents. Getting you and your team up to speed with RPR® To help you and your agents get up to speed on the vast trove of data and tools available for your busi - ness, RPR® has assembled on-demand learning re- sources at blog.narrpr.com/workshops. In addition, RPR® recently launched an on-demand, seven-part course that's easy to incorporate into your sales meetings. Each video runs less than 10 minutes and includes a corresponding handout. You'll find this new resource at blog.narrpr.com/sales-meeting. RE R ealtors Property Resource® (RPR) makes hun- dreds of thousands of real estate profession- als more productive by giving them easy ac- cess to extensive data available on properties across the U.S. RPR ® Delivers a Competitive Edge for Agents and Brokers Get Your Office on the RPR® Fast Track The NEW 7-week video training series is perfect for your upcoming sales meetings. - Each video <10 minutes - Corresponding handouts Where? blog.narrpr.com/sales-meeting

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