RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE January 2019 85 Maria Paerson: Would you start by telling us a lile bit about your background? Anthony Lamacchia: Sure. I've been working since I was very young. My grandmother used to get mad at my dad for taking me to jobs at age three. I worked with my father in his landscaping and construction business, where I learned so much that I later applied to real estate. My grandfather was an accountant who did my father's books. By the age of 12, he taught me what a P&L was and all about payables and receivables. I knew the basics of accounting by the time I was 16. I've been obsessed with business for as long as I can remember; and according to my dad, it started at a very young age. MP: So, when did you get into real estate? AL: Well, I bought my first property when I had just turned 21 in 2002. Then I got into real estate sales in 2004 after I had bought a few prop - erties to rent or flip, at which time I was getting tired of the family busi - ness. At the time, I had a business partner—and our first employee, Sarah Chaisson, who is still with me today as vice president of all the companies. MP: How many offices and agents does Lamacchia Realty currently have? AL: Five offices with 180 agents, and growing by the day. MP: What are your current goals in terms of expansion? AL: We want to be at 300 agents by 2020, and we're tracking to make that happen. Our bigger goal is to become the largest and best private - ly-held real estate brokerage in New England. We're also currently work - ing hard to increase our relocation business, and it's really beginning to take shape. Our affiliation with Leading Real Estate Companies of the World® has really helped with this. We're now regularly helping people move in and out of our area. We're also very focused on growing in the corporate relocation space and are now getting more and more involved with hospitals and large corporations. MP: What were some of your key strategies for growing the firm over the years? AL: For several years, we did a massive television advertising cam - paign. When the market wasn't good, it produced a lot of leads; when the market got hotter, it didn't generate nearly as many leads, but it worked wonders for us with brand - ing. We've always focused hard on producing leads for agents, and that won't change in the years to come. Training has probably been the big - gest single contributor to our suc- cess over the last five years.

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