RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1066259

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Page 87 of 118

RISMedia's REAL ESTATE January 2019 83 {Blog Spot} DARKER, COOLER COLORS ARE STILL IN. Back in the early part of 2018, PPG—a global supplier of paints and coatings—selected Night Watch, a dark green hue, as its 2019 Color of the Year. And they're sticking by that verdict as we kick off the new year. The color choice, which fetches images of a thick forest, is reflective of the increasing need to reconnect with nature. "[Night Watch] pulls our memories of natural environments to the surface to recreate the calm - ing, invigorating euphoria we feel when in nature," according to PPG. The PPG Global Color Team, which chose Night Watch, took research, insights and analysis into consid - eration when determining what the next hot paint color would be in 2019. "The team of 20 color stylists from around the world and from dif - ferent industry segments, including automotive, consumer electronics, aerospace and home paint, con - verge at the beginning of each year for PPG's Global Color Workshop to analyze the runway, lifestyles, demo - graphics and societal trends to de- termine which color best represents current consumer mindsets," says Dee Schlotter, senior color market - ing manager at PPG. Schlotter also reveals that other colors in the running included a dra - matic mustard hue named Golden Field, as well as Cinnamon Dia - mond—a warm, rosy beige. "Described as a grown-up mil - lennial pink, [Cinnamon Diamond] exudes sophistication and tradition when paired with Night Watch," says Schlotter. And the ease with which you can pair Night Watch with other colors is one of its biggest draws. Colors from nature don't clash and are universal, which translates to home - owners being able to use Night Watch in a variety of different spac - es and rooms. Schlotter notes that as darker colors continue to grow in popularity for the exterior of the home, such as on siding, front doors and shut - ters, "Night Watch offers a beautiful alternative to the trending black or deep blue-black colors." RE This article originally appeared on RISMedia's blog, Housecall. Visit us at blog.rismedia.com. Design Forecast: 2019 Color of the Year by Jameson Doris Photo: PPG

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