RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE January 2019 81 Today's phones do nearly every- thing your various platforms and systems do, or at least provide a foundation from which you can run your business in a seamless man - ner. So, what are today's offerings? Here are a few examples of the lat - est tech and how they can be used to boost your business: iPhone XS & iPhone XR Looking for advanced tech on a budget? The XR (pronounced "ten- R") might make more sense for you. Running around $749, this device gets you your choice of vari - ous fun colors—either yellow, blue, coral, white or black—as well as a sleek, edge-to-edge screen. While you won't get the outer stainless steel provided by the iPhone XS, you'll still receive Apple's Liquid Retina Display—perfect quality for seeing all the colors jump off your screen, even outside in sunlight. As you know, REALTORS® spend a lot of their time outdoors, running from appointment to appointment. You also get a pretty strong cam - era with both of these phones—a 12-megapixel lens with a f/1.8 aperture and optical image stabi - lization. If you want to save a few dollars on professional listing pho - tography, you'll at least have your phone as a backup. Of course, nothing beats a wide-angle lens and a professional-grade flash. If you splurge and get the XS, which starts at $999, you'll get more premium materials, which means less of a chance of having to replace your phone when you inevitably drop it during your next home showing. Additionally, you'll get some performance bonuses, such as FACE ID that is more re - sponsive—boosting your security, which is essential when your email and phone hold important transac - tion information—and increased battery life that will endure through long days of real estate to-dos. Google Pixel 3 & Pixel 3 XL The most significant benefit of these phones? The price. The Google Pixel 3, starting at $799—a little pricier than the iPhone XR— gets you a much better camera than even the iPhone XS. So, if you want to really wow consumers with some bright, crisp photos, this phone is for you. While you may not get the sleek look that iPhone has perfect - ed, a Google phone has myriad ad- vantages, including unlimited cloud storage and relevant software up - dates—two key factors that could significantly help your business, es - pecially if you're constantly saving photos and transaction paperwork on-the-go. You'll also get easier in - tegration to the Google Suite of ap- plications. As an avid G-Drive user myself, I know what this means to REALTORS® who rely on it for trans - action management. Benefits of the XL? While you'll have to pay for it at a starting price of $899, you'll get a larger, 6.3-inch model with a longer bat - tery life. All other features are the same, but the bigger screen could be helpful if you have trouble read - ing small text on a screen, espe- cially since you might be relying on that information if you're meeting a client for a listing presentation and need to quickly pull up some solid stats to win them over. And battery life? Again, everyone knows REAL - TORS® don't sleep, so you need your phone to last as long as you do. By the way, is that coffee No. 3 you're on? So Many Options These don't even scratch the sur - face. There's also the ever-popular Samsung Galaxy line or the emerg - ing OnePlus brand, and more. Whatever you want to prioritize for your business—whether that be lightning speeds, abundant stor - age, long battery life or software that can support your daily rou - tine—there's a phone for everyone. It's all about doing some research and seeing how the tools align with your business strategy. RE This appeared first on RISMedia's Housecall, blog.rismedia.com. Liz Dominguez is RISMedia's as- sociate content editor. Email her your real estate news ideas at ldominguez@rismedia.com. Advanced Hand-Held Tech for the Modern Agent A s an agent practicing real estate in 2019, you know just how important technology is in meeting today's high standards for a superior client experience. And while it may seem like the onslaught of tools and services are overwhelmingly significant, none are as essential as something many agents take for granted: their mobile phone. by Liz Dominguez

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