RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1066259

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Page 78 of 118

74 January 2019 RISMedia's REAL ESTATE C apturing leads is a multi- faceted process, and while technology makes it simpler these days, old-fashioned door- knocking and cold-calling can still be extremely effective. If the activity makes you a little nervous, then you know you need to work on it—and the weekend is a great time to try it out, both because you have a little down time, and folks are hanging out at home. Below are a handful of tips for pop- ping out of your comfort zone and capturing more leads. Center yourself first. Getting out of your comfort zone can be difficult. Take 10 minutes before you head out to go inward and calm yourself. Meditation or journaling can help, or just a quiet moment with your pet. This way, you'll be calmer and more confident for your next move. Try something new. You can't grow if you continue to stay in your comfort zone. If you know you're an ace at cold-calling but door-knocking is still difficult, spend time on the activity you're not the best at—you'll be a pro in no time. Turn it into a game. If you don't love door-knocking or cold-calling, turn it into a little game. How many calls can you make in an hour? What opening line gets the best results? Turn the activity into a competition or puzzle and you'll enjoy it more—and learn while you're at it. Schedule your time and location. If you bookmark a specific time and/or location (e.g., an exact neighborhood or a cold call session from 10 a.m. to noon on Sunday), you'll be more likely to commit and get it done. Reward yourself. After you walk around a new neighborhood leav - ing flyers and door-knocking, reward yourself with lunch or a coffee at that new place you've been meaning to check out. RE Zoe Eisenberg is RISMedia's senior content editor. Email her your real estate news ideas at zoe@rismedia.com. 5 Ways to Get out of Your Comfort Zone to Capture Leads by Zoe Eisenberg

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