RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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44 January 2019 RISMedia's REAL ESTATE During my three decades in this business, I've experienced the tre - mendous evolution of real estate brokerage. Today though, we're in the midst of a revolution, and United Real Estate is positioning brokerage leaders and agents to win big. In 2013, United was named "model of the future" by the Swanepoel Trends Report, and the company has been intentionally and quietly assembling the talent, designing the business processes and building the propri - etary technology platform that will propel its clients into the future. In short, United Real Estate Group is what real estate companies would be if they could start with a clean sheet of paper and build based on today's broker, agent and consumer needs and preferences. United Real Estate is built 100 percent around creating success for agents and bro - kers. The company has married the very best attributes of our current industry with the technologies and processes of the future. 1. Commission and Model. Our mod - el places agents in a position to keep more of their hard-earned com - mission without sacrificing full-bro- kerage support, including technology and training. For brokers, the model provides a blueprint for opening and growing, or the path to transitioning from the traditional model to a new, fresh and profitable approach. New and veteran brokerages alike can scale operations, retool to a lean, efficient cost structure and gener - ate profit that can be reinvested in both good and challenging eco - nomic periods. 2. Scalable and Proprietary Technol - ogy Platform. The internally devel- oped platform is a scalable, adapt- able one-stop productivity platform. It provides a consistent, cost-effec - tive solution for brokers and agents. It also allows the brokerage to be able to shift to market demands and consistently innovate with the chang - ing needs of the agent, broker and consumer. 3. Consistent Innovation. Real estate markets, technologies and agent and consumer expectations change along the way. It's important to be as - sociated with a company that places innovation at the forefront, is never satisfied with its current state, and has the people, process and technol - ogy to improve. Whether it's time to transition your whole company, launch a new model office, or move your sales career into the new world, it makes great sense to hear about the "model of the fu - ture" today. The volume and pace of change is unprecedented—that's a fact—and now, the opportunity exists to Find Your Freedom and work United. RE Rick Haase is president & COO of United Real Estate, and can be reached at Rick@ure-group.com. For more information, please visit www.UnitedRealEstate.com. To learn more about United Real Estate's franchise opportunities, visit www.GrowWithUnited.com. Positioned for Today's Brokerage Environment Commentary by Rick Haase O ver and over again, the refrain today is: "I have never seen so much change in all my career, and it's coming faster than ever before." It's true, and this change is a perfectly natural outcome for what's happening. When savvy investors invest hundreds of millions, in fact, billions of dollars with the intention of creating new methods for all things real estate, things change—and change fast. These investments are intent on reinventing the way real estate is bought and sold, and in the process, they're carving out a significant slice of the $75 billion annual commission pie. It's a big prize, and it carries big opportunity, as well as big risk.

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