RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE January 2019 43 can showcase their products and services. This creates revenue-generating opportunities for offices to sell ads and sponsorships, as well as offer incentives to agents using the system. MD: The biggest difference with BackAgent is our ap- proach to client on-boarding. New clients, large and small, often tell me that the process feels like a person - alized consultation session. They feel as though we truly care about their operations and aren't out to just get their head count on our platform. We don't start with making clients learn the mechan - ics of the admin and operating interfaces, nor do we wor- ry about getting all the agents on-boarded and trained. Instead, the on-boarding process begins with address - ing the transaction workflow. What do you want to hap- pen at each stage of the deal? What information and forms are necessary? What happens when the answer to a question triggers a whole new set of questions? Get - ting this right and reflective in the system makes agent on-boarding a breeze. As they work their first deal, the intuitiveness of the platform does the training. The output for the broker is a predictable and compli - ant review process. RE: You recently joined forces with Propertybase and Boston Logic to provide a new unified product that sim- plifies the process of acquiring, nurturing and closing real estate transactions. What was the ultimate motivation behind this decision to join forces? SS: To take the BackAgent platform to the next level. The acquisition fast-forwards us on our roadmap to where we always wanted to be. We lead the industry in our ability to streamline transactions, and the unified product offering seriously enhances the acquiring and nurturing compo - nents for agents and teams with the most powerful real estate CRM and world-class IDX websites. RE: What does the unification mean for the product? What are the benefits for real estate professionals? SS: Brokerages large and small now have a complete range of systems that can seamlessly work together, pro - viding ready-to-go technology that covers all the bases. The new pillars of the Propertybase platform put all bro - kerage assets in one place and include: • Fully configurable real estate websites with embedded themes and intelligent SEO • A smart, goal-driven real estate CRM with lead routing, portal syndication and fully integrated IDX data • A modern marketing center that engages customers with proprietary mass email and drip campaign functionality, brandable templates and Quicksend emails that are easy to automate and track • Configurable dashboard and reporting engine to provide meaningful insights across the entire organization • A platform that's powered by the most scalable and secure cloud in the industry, which can support many variants of team, brokerage and franchise organizations and business models RE: How is this move to join forces going to shake up the real estate technology space? Vance Loiselle : Many real estate tech companies are talk- ing about future innovations and business models. We're delivering that innovation today, so our customers can focus on empowering agents and driving long-term busi - ness success. SS: There are several other operations claiming to of- fer the holy grail of real estate tech—a complete lead- to-close solution. What's motivating these companies to deliver this? Is it to truly deliver an excellent experi - ence and empower the industry to operate better? What are they doing with all that data? We aren't owned by a lead-generation company or financial institution, so our clients' data remains private and secure. RE: How will BackAgent by Propertybase continue to push the envelope for real estate professionals and tech companies? RM: Now that we have the full support of a world-class business operations team, we'll be exclusively focused on our product and making it sing like never before. MD: Customer service will continue to evolve and grow. SS: For us, it's all about merging the skillsets of the real estate professional with the right technology. At the end of the day, we pride ourselves on providing customers with the most intelligent tools to grow their business. As we look to 2019 and beyond, it's going to be an exciting time for the real estate industry, and we've positioned ourselves to be a leader in this space as we head toward the future. RE For more information, please visit www.backagent.com.

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