RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1066259

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42 January 2019 RISMedia's REAL ESTATE S haking up the real estate technology space as we know it, software leaders Propertybase, Boston Logic and BackAgent recently announced a new unified Propertybase product that simplifies the entire process of acquiring, nurturing and closing real estate transactions. "Our team has been hard at work for over a year to bring this new brand and unified platform to market," says Vance Loiselle, Propertybase CEO. "Our recent acquisition of BackAgent just adds to what was already going to be an unrivaled set of innovations." In this exclusive interview, the team at BackAgent discusses how joining forces will position them to become the leading global provider of technology for real estate professionals. Real Estate magazine: How did BackAgent's foundation push the digital revolution in real estate? Ryan Missman, director, Engineering: When talking about the real estate industry's digital revolution, an obvious early concept was the transition from paper to digital files. Taking this one step further, the digital revolution now extends beyond files that are merely digital to those that are available in the cloud. Frankly, anyone can make a system that allows you to type in text about a real estate deal, link to an MLS listing and upload any number of forms and call it trans - action management. In fact, it seems that every time we look up there's a new transaction management system available. And while many have attempted to create sys - tems on their own, there's nothing really unique here, as it's not true innovation. BackAgent was created with embedded business intel - ligence from day one. The system guides the transac- tion lifecycle, predictively suggesting the next steps for agents, which helps make closings easier—especially for the broker. Melissa Davis, director, Client Service: We pioneered the concept of structured compliance and dynamic require - ments per transaction in order to remove guesswork and create efficiency. BackAgent transactions provide the correct document requirements, actions and client com - munication points as agents complete a simple ques- tion-and-answer workflow. Additionally, critical dates are automatically added to calendars, giving everyone in the brokerage full visibility. In the end, fast, efficient closings help the broker at - tract and retain more talent. Nothing spreads faster in the agent community than an operation that's slow on the disbursement side. RE: What makes BackAgent different from other back- office tools that are available on the market today? Sco Schafer, managing director: When brokers use other transaction management systems, big holes re - main in the full back-office tech stack. Brokers are left to look elsewhere for solutions that include components such as agent on-boarding, event registration, training and resource scheduling, and inter/intra-office commu - nication. BackAgent allows brokers to serve their entire agent base—when they're working a transaction and when they're not. The print and vendor marketplace is another unique avenue where brokerage-approved partners and vendors Taking Innovation and Scale to a Whole New Level BackAgent transitions to real estate powerhouse by Paige Tepping

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