RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1066259

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Page 43 of 118

RISMedia's REAL ESTATE January 2019 39 With automated voice messaging, lead generation direct-connects and more, we may have lost the very foundation of the real estate transac - tion, which is actually exchanging re- al-time connection with the prospect. Automation is a terrific tool to stay connected and informed, but nothing beats face-to-face connection. It's time to go beyond technology and get out there and see the people. When you listen to the real needs of your prospects, you're better equipped to meet and exceed their demands, as well as offer true dis - tinction in regard to what you do and how you do it. Here are a few tips on how to up your game by adding a real connection factor to your marketing and messaging: Prepare for Showtime Take that tired old listing presenta- tion and pump it up. It's time to re- fresh, reboot and redesign your pre- sentations with the latest integration of platforms and services. One newer idea is to do a video walk-through of your new listing for a fresh way to "view" new inventory. Post it to your Facebook business page and use geo targeting to mar - ket it directly to those prospects who show interest in the area or location. Real-time video can show off the highlights of a home, especially con - dos that look pretty much alike on the outside. Up your listing presentation with video marketing samples, embed drone footage for special properties and include new innovations for e- marketing platforms that target spe - cific buyers for your new listings. Give a whole new level of "experience" to both the seller and the prospective buyer using video engagement. Get Hyperlocal Did you know that the consumer shows more interest in their imme - diate neighborhood than in broader zip code data? Research has cited that when prospects search zip codes, they'll spend seconds ver - sus minutes online when looking for properties in a 4x4 block area. Take this opportunity to get deep on local demographic information that has high relevance to a prospec - tive buyer's needs. Include specific information about lifestyle amenities within blocks of the subject property, in addition to housing data. Visit, walk and meet the neighborhood to become their expert. See the People Door-knocking has been around for years, but when you execute with a purpose to "meet" instead of "so - licit," you're met with a more open energy. Target the 40 properties around your brand-new listing and ask if they can help you "find" a new neighbor. Take the opportunity to in - troduce yourself and your team. Of- fer an invitation to attend a "sneak peek" private open house reception at the property before the public viewing. If they attend, send a "thank you and nice to meet you" note. If they don't attend, send a "sorry we missed you" note. Either way, the lo - cal neighbors get to put a face with the yard sign. Go beyond technology and reach out to engage your prospects with a human connection and create raving fans for life. RE Terri Murphy is a communication engagement special- ist, author, speaker, consultant and coach with Work- man Success Systems. She is the author of five books and radio host for KWAMtheVoice.com. For more information, please visit Ter- riMurphy.com or email Terri@TerriMurphy.com. D id you know that before there was the world wide web, people still managed to buy and sell real estate? What's happened is that technology has changed the game from people and information to impersonal data. More agents rely solely on automation for connection and are failing to harness the power of human connection. It's time to gear up with innovative ways to connect with prospects using both personal and automated services. Stop Hiding Behind Technology by Terri Murphy

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