RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1066259

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Page 37 of 118

RISMedia's REAL ESTATE January 2019 33 H ow do you follow up on the success of a bold, ambitious rebrand? With the largest custom technology build in modern real estate history, of course. CENTURY 21 Canada is stepping it up in a big, big way. Why is this storied company making such massive investments? It's simple: so their agents can compete and win. THE BACKSTORY Nearing the launch of their new technology platform, CENTURY 21 Canada (C21) finds itself in a familiar place once again: on the leading edge. After all, it was a little over a decade ago when C21 first became the market leader in real estate technology after investing heavily in their first online platform. Working closely with a small vendor, C21 had spent nearly half a decade creating and perfecting its vision before launching it in mid-2007. While five years of devel - opment sounds like an eternity today, that was the norm for web development back then, regardless of sector. The pace of technological progress had yet to hit its stride. The New GOLD Standard CENTURY 21 Canada to Launch the Largest Custom Real Estate Platform Build in Modern History by Paige Tepping

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