RISMedia's REAL ESTATE January 2019 33
H
ow do you follow up on the success of a bold,
ambitious rebrand? With the largest custom
technology build in modern real estate
history, of course. CENTURY 21 Canada is stepping
it up in a big, big way. Why is this storied company
making such massive investments? It's simple: so
their agents can compete and win.
THE BACKSTORY
Nearing the launch of their new technology platform,
CENTURY 21 Canada (C21) finds itself in a familiar place
once again: on the leading edge. After all, it was a little
over a decade ago when C21 first became the market
leader in real estate technology after investing heavily in
their first online platform.
Working closely with a small vendor, C21 had spent
nearly half a decade creating and perfecting its vision
before launching it in mid-2007. While five years of devel
-
opment sounds like an eternity today, that was the norm
for web development back then, regardless of sector. The
pace of technological progress had yet to hit its stride.
The New
GOLD
Standard
CENTURY 21 Canada to Launch
the Largest Custom Real Estate Platform
Build in Modern History
by Paige Tepping
