RISMedia's Real Estate Magazine

JAN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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{Publisher's Desk} W hen CENTURY 21 Canada (C21) took on the challenge and investment of embarking on one of the largest custom platform builds the real estate industr y has ever seen, the motivation wasn't to gain glor y and accolades; it was to help agents compete...and win. As the need to support agents with modern, agile technology only increases, C21 Canada knew that nothing less than a big, bold technology revamp would do. As CTO Jack Miller says, "Sales representatives need technology that integrates across all platforms and helps them connect with consumers quickly and effectively." In this month's cover story on page 32, learn more about C21's ambitious plan, including the invaluable partner they found to make it all happen, Real Estate Webmasters. C21 Canada's big move forward is representative of the many ways brokers will be stepping it up in 2019. With competition popping up in an increasingly diverse array of guises (check out our article on Airbnb's foray into the real estate space, page 46), the need for brokers to expand their offering, clearly define and loudly promote their value proposition will be more critical than ever. This month's NAR Power Broker Roundtable on page 16 offers some clutch advice from key brokerage leaders with regard to how to go about doing so. In this issue (page 90), we also take a look at how future- minded brokers are thinking big when it comes to creating experiences that engage and motivate agents. According to these brokers, in the real estate market of today and tomorrow, recruiting and retention will go beyond commission splits and technology tools to providing a rewarding culture and environ- ment—creating experiences that bring agents fulfillment on a deeper level, and that show them you care about more than the deals they bring in. As we kick off the new year, we at RISMedia will be thinking big, too, as we expand our Real Estate Newsmakers program to recognize a larger pool of worthy recipients, get ready to launch our ACE 2.0 social media platform, and expand our coverage of the Power Brokers who are leading by example and innovating to move the industry forward. Happy New Year to all! Wishing you much success in the year ahead, John E. Featherston CEO & Publisher Thinking Big in 2019 Relevant Content Auto-Posted and Branded for YOU! Generate More Business from Social Media! Your Name & Your Logo! Mobile View ace.rismedia.com Your Logo! Your

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