RISMedia's Real Estate Magazine

FEB 2013

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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Cindy Fauth Global Marketing Manager National Association of REALTORS® www.realtor.org/global Q: As the wealth of China continues to increase, what can U.S. real estate professionals do to maximize their exposure to wealthy Chinese investors? Chinese visitors coming to your city. It's standard for international investors to contact these groups for information about the area and demographics. 3. Contact Chinese companies with facilities in your market, and reach out to local colleges and universities to learn if they have programs to attract Chinese students. 4. Find out if there is an EB-5 Regional Center in your area that is looking for overseas investors. An updated list of all current Regional Centers is published at uscis.gov. Enter Immigrant Investor Regional Centers in the search box. 5. Look for properties in your market that would A: China's emergence as a powerhouse among attract Chinese investors. These include high-end, world economies is well documented, growing even luxury residences; apartment complexes with a hisduring the global downturn. As China's wealth as tory of good occupancy rates and steady income, but under distressed owna nation has increased, so ership; and hotels, office has the wealth of its individubuildings or restaurants in als. There are over one million need of financial partners. millionaires across mainland China, a 6.3 percent increase Next, establish connecover the previous year. They tions in China. Traveling to are looking for investment China shows your interest opportunities overseas—more and commitment to doing than 16 percent of Chinese milbusiness with its people. lionaires have already emigratUnlike many Westerners, ed or have already submitted the Chinese expect to get immigration applications, while to know you in person be44 percent have plans to do so fore conducting business in the near future. "There are over one million millionaires with you. When planning The opportunity is clearly across mainland China, a 6.3 percent a trip, there are several there, but to many U.S. agents, increase over the previous year. They routes for making busifinding business in China seems are looking for investment opportunities ness connections. Atlike a daunting task. NAR Global tending a Chinese real overseas." recently dedicated an entire is-Cindy Fauth estate expo allows you sue of its newsletter to helping Global Marketing Manager, NAR to meet hundreds of inU.S. agents maximize their exvestors looking for resiposure to wealthy Chinese invesdential, industrial and tors. Here are some of the tips they provided. commercial properties abroad. There are also comFirst, you'll want to conduct research in your own panies that put together groups of high net-worth backyard to determine what properties might appeal individuals for multi-city tours, usually of luxury and to high net-worth Chinese investors and what ties investment properties. It's a good idea to build your might already exist to connect with them. Make lo- trip around a real estate expo and then plan as many cal connections: additional meetings as you can with investment ad1. See if your local REALTOR® Association has a Global Business Council. If not, contact NAR Global to inquire about other initiatives in China or investigate NAR's global alliances at realtor.org/global_alliances. visors, real estate agents and others who can make connections with Chinese investors. China's largest real estate expo is the Beijing Overseas Property and Investment (BOPI) Expo. Visit chinapropertyexpo.com for more details and upcoming dates. RE 2. Check with your Chamber of Commerce or local Economic Development Office to see if they have any Visit www.realtor.org/publications/global-perspectives to read the complete newsletter. RISMedia's REAL ESTATE February 2013 67

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