RISMedia's Real Estate Magazine

FEB 2013

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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The Future is Now. Ready? D emographic experts and real estate prognosticators have been heralding the buying power and influence of the up-and-coming generation for several years now. And for good reason—as baby boomers move into their golden years, the echo boomers (18 – 35 year olds) are making their presence known. In other words, their time has come. REAL E The Leader in Real Estate Information System In this groundbreaking issue, Better Homes and Gardens Real Estate shares the results of its innovative survey that uncovers crucial facts about the next generation of real estate consumers. So important is this generation to the future of homeownership, that—for the first time in its 32-year history—RISMedia is showcasing consumers on the cover of Real Estate magazine. We are thrilled to partner with Sherry Chris and her marketing team to deliver such a powerful, cutting-edge cover. But then again, innovation is nothing new for Sherry— it's the way she's approached her career all along and the foundation on which she has developed the Better Homes and Gardens Real Estate brand. "We built our brand knowing that today's consumer is the most informed we've ever seen," explains Sherry in this month's cover story beginning on page 60. "These survey results reinforce that the future is here and the empowered consumer is the new normal for our industry. We hope the learnings from our survey will help the industry at large understand the steps we all need to take to help this new generation of homebuyers find success." In case you're dragging a bit behind in adapting your business model to embrace today's new consumer, consider this survey statistic: 77 percent of the next generation of American homeowners surveyed believe they have become increasingly knowledgeable about homeownership in the wake of the housing crisis. Not only are they the new homebuyers of today, echo boomers represent an evolved form of homebuyer, if you will. As real estate professionals, we must be ready to work with these modern-day consumers. From the information we provide to the way we communicate, every facet of our MO must be in sync with these new consumers. They are the future of housing—and your success depends upon it. John E. Featherston CEO & Publisher Shery Chris, President & CEO Better Homes and Gardens Real Estate LLC The Echo Bo The Next Ge Better Homes and Gardens Real Esta understands that the future is here… sharing what they know

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