RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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94 December 2018 RISMedia's REAL ESTATE Despite a considerable amount of buzz this year about disruptors in the industry involving new technol- ogies and startups, data from the 2018 NAR Home Buyer and Seller Trends Report gives our industry's agents very encouraging news: A full 87 percent of all buyers surveyed reported having purchased their homes through an agent. Of those, the millennial generation—who have emerged as the largest demographic of homebuyers today—rely on agents more than any other generation. For those selling their homes, nine out of 10 people across every generation relied on agents to cross the finish line. Nearly 50 years in the residential real estate industry have given ERA Real Estate the perspective to recognize important new developments, many of which they in - vented and popularized. But it also gives the company's leadership the wisdom to recognize a fundamental truth of the real estate business: that agents will remain the primary gateway to homeownership. "Think about WebMD or LegalZoom," says Simon Chen, president and CEO of ERA Real Estate. "Neither one replaced the need to go to a doctor or a lawyer. If anything, one could argue that they actually accentuated the need because all of a sudden, you're an average con - Empowering Agents in 2019 by Zoe Eisenberg

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