RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1057163

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Page 74 of 158

TRENDSETTERS | The creative thinkers L ouise Phillips Forbes is one of Manhattan's elite power brokers, an industry veteran with nearly 30 years of field experience and a multi-time winner of Halstead's esteemed Broker of the Year Award. She's constantly introducing emerging trends to the industry, helping her brokerage lead the pack as the firm's No. 1 sales team. Phillips Forbes touts a wide range of accomplishments, including her partnership with BYL Network, Inc. in 2015, through which she hosted a four-part television series on the "Home and Travel" channel where she shared expert advice about the real estate market in four segments: Luxury Living in Manhattan, Real Estate Tricks of the Trade, Design Like a Developer and Buying Today for To - morrow. She's also been featured in Avenue Magazine's annual "Influential Women of New York" and was on the cover of House New York and Mann Report Residential magazines. Her trendsetting-insights are often featured in multiple publications, including the New York Times, Real Estate Weekly and RISMedia, among others. Also an accom - plished speaker, Phillips Forbes is often a guest lecturer for the Real Estate Board of New York (REBNY) and a panelist for the Asian American Real Estate Association's East Meets West Luxury Real Estate conference and the Real Estate Top 100 Mastermind Summit. LOUISE PHILLIPS FORBES Broker, Halstead Real Estate A s team leader for The PR Group with Intero Real Estate Services in Houston, Texas, Nicole Lopez leads and mentors women to pursue and realize their goals. "I believe the greatest gift in success is the ability to give back to those around you," she says. "Serv - ing my team, the local real estate association, and my community has fulfilled my life and fueled my passion for the industry in ways I couldn't have imagined." In business, though, Lopez is extremely competitive. She says she's always looking for an edge when it comes to listing and selling around the Houston metro area. Naturally, this has led her to creative marketing ideas. As a self-described "taco lady," Lopez has taken her love of cuisine to the housing market by adding small signs that hang under each of her For Sale signs outside of clients' homes that read, "$250 in free tacos with the purchase of this home." The craziest part? It actually works! The ads have gotten her a spot on a local news broad - cast and her most recent home to feature the signs was listed at $170,000 and is currently under contract. It's no wonder that the tacos—which are provided in an ex - clusive partnership with Torchy's Tacos—aren't going to leave Lopez's real estate marketing arsenal any time soon. NICOLE LOPEZ Team Leader, The PR Group, Intero Real Estate Services 70 December 2018 RISMedia's REAL ESTATE

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