RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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42 December 2018 RISMedia's REAL ESTATE K nown as a trailblazing, revenue-generating operator who increases margins while mitigating the impact of economic change, Nick Bailey was appointed president and CEO of Century 21 Real Estate LLC in Au - gust 2017. With a mission to change the real estate conversation as we know it, Bailey set his sights on positioning the brand as relevant, fresh and innovative. While everything he does is focused on growth, his role is to ensure that the iconic CENTURY 21® brand remains relevant with homebuyers, sellers and real estate entrepreneurs. Further, Bailey is com - mitted to helping the organization's approximately 9,400 in- dependently-owned and -operated offices recruit and retain agents and grow marketshare, while providing innovative tech solutions and a mobile-first platform to nearly 127,000 C21 independent sales professionals to help them deliver extraordinary experiences and close more deals. As far as his greatest accomplishment this past year, Bai - ley points to the system-wide implementation of the brand's new mission—"Defy Mediocrity and Deliver Extraordinary Experiences"—and the launching of their new visual brand identity, which includes television, digital, social and print components, as well as an integrated cross-channel media partnership with ESPN/ABC. "A written goal is a goal half achieved," says Bailey, who earlier this year explained that CENTURY 21's overhaul started with a "hard look in the mirror." NICK BAILEY President & CEO, Century 21 Real Estate LLC FUTURISTS | The forward thinkers R eal estate entrepreneurs and siblings Lawrence P. "LP" Finn and Whitney Finn-LaCosta have decades of experience and a keen eye for next-gen culture that drives and motivates a workforce striving to adapt to the next wave of innovation in real estate. That's why the pair held a week-long outing in 2018 for their agents titled the "Best Week Ever," which included inspirational keynote speakers and team-building activities that gave agents a renewed energy and sense of solidarity. Finn and LaCosta's commitment to company culture and professional development have truly helped agents to ex - pand their knowledge base and prepare for the future of real estate. The family duo understands that adaptability is key in order to survive a changing real estate world and their strength lies in ensuring sustainable growth for their brokerage through stability and staying true to their proven principles. A testament to their success—the brokerage posted over $1.4 billion in sales in 2017—Coach REAL - TORS® ranked within the top 200 brokerages in the U.S. in RISMedia's 2018 Power Broker Report. "The biggest accomplishment is growing a company in which you have been able to maintain a culture of business partnership with your agents—the culture in which we share a common goal of success, profit, community involvement and support for one another," says LaCosta. "It is a great environment for all, but happens not by accident—but by intent." LAWRENCE P. FINN, III & WHITNEY FINN-LACOSTA COO/Owner & General Manager, Coach REALTORS®

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