RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE December 2018 37 MARKI LEMONS-RYHAL , founder of Marki Lemons Unlimited, is a consultant, instructor, speaker and strat- egist, educating REALTORS® on social media strategy. She is also director of education at Exit Realty Strategy, and a longtime National Associa- tion of REALTORS® presenter. "2018 marks my 25 th year teaching," she says. "My teaching philosophy is ground - ed in the fact that change is inevitable. Students must understand theory, and the importance of having a solid foundation grounded in facts, while knowing they must evolve and become lifelong learners." JOE HORNING is president and a third-generation leader of Shorewest Family of Com - panies. Horning, who is also a Metro MLS chairman, led a strategic joint venture with a commitment to a collabora - tion of MLS services—the first major MLS joint venture between two noncontiguous markets: Arizona and Wis- consin. The comprehensive network is set to better serve over 45,000 broker and agent subscribers. Horning emphasizes that technology is only one essential part of real estate. "Real estate is a people business no matter how much tech you throw at it," he says. STEVE BARNES oversees the strategies and opera - tions, acquisition and busi- ness development initiatives of Homesnap. The Home- snap app provides real-time MLS data to consumers and free exclusive leads to agents. The company was named No. 43 on the 2018 Inc. 5000 list of the fastest- growing companies in the country, ranking No. 4 in the real estate category. Homesnap is the public- facing brand of the Broker Public Portal, a collaborative venture between real estate brokerages and MLSs that connects home searchers with listing agents. A Silicon Valley veteran, GEORG GERSTENFELD , VP and general manager with DocuSign's Global Real Estate Solutions, has run sales and marketing for Fortune 500 companies, overseeing the growth of agent and broker services and launching innovative new ad models for web and mobile. At DocuSign, Ger - stenfeld and his team aim to make the entire real es- tate transaction digital. Re- cently, Gerstenfeld and his team achieved great suc- cess with DocuSign Rooms for Real Estate; the group is now expanding into the mortgage space. After obtaining his degree, CEO MORGAN CAREY be- came interested in search en- gine optimization, recognized the need for great websites in real estate and founded Real Estate Webmasters in 2004. The company grew from Carey's basement to an award-winning company with 150 employees and five offic- es. In the past year, the firm reinvented its MLS technolo- gy and integrated it into their newest framework, Discover. "Our IDX technologies are not only competitive with portals, they are next level with hyper- localization and hyper-special- ization," says Carey. As COO of HSF Affiliates, LLC, CHRIS STUART over - sees the company's network- facing, operational and IT groups to help attract new franchisees and help exist- ing franchisees expand and optimize their operations. Stuart is tasked with evolving and extending the quality of tools, services, operational guidance and leadership the firm provides. "It's my job to lead and inspire all of the team members within our company, as well as the eco- system of partners we've as- sembled," he says. This year, Stuart's biggest highlight was transforming the company's technology platform. As VP of Marketing and Operations at ONE Sothe - by's International Realty, KARINA LOPEZ oversees the company's branding and services its more than 800 agents. She also handles company operations, and works toward achieving the firm's strategic goals. Lopez spearheaded two changes this year to help agents improve their performance. "One was a proprietary mar- keting automation system for our agents, which allows them to seamlessly cre- ate marketing materials for their listings; and the other, a strategic alliance with Contactually." DAN ELSEA , president of Brokerage Services for the Real Estate One Fam- ily of Companies, oversees the brokerage side of the business, including all 45 company-owned offices and 2,100 sales associates. One of his major accom- plishments is shifting the firm's agents to adjust to a new market pace and, lon- ger term, a new communi- cation environment based on social media. Elsea also serves as the current chair- man of Upstream, which helps brokerages collect, manage and distribute in- formation quickly. 2019 NEWSMAKERS

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