RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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36 December 2018 RISMedia's REAL ESTATE A s the leader of Seattle-based MoxiWorks, York Baur has always lived and breathed tech, especial - ly when it comes to helping salespeople perform. With the heart of an entrepreneur and the self-described "brains of a total nerd," he has taken Moxi from the little engine that could, to more than 60 brokerage clients rep - resenting 110,000-plus agents who make up 10 percent of all transactions in the U.S. Baur became CEO of MoxiWorks in 2012 with the goal of helping brokerages become more profitable by driving agent productivity, and this year, the firm's success in that endeavor drew investment from Howard Hanna Real Estate Services, joining Windermere and Long & Foster in that role. This has given the firm capital to fuel further innova - tion, such as the launch of MoxiTalent, designed to improve a broker's ability to recruit and retain agents. While Baur considers technology a tool that can help real estate agents improve their relationships with customers, he cautions that it should not take the place of human interaction. "Everyone's talking about disruptors, but I see them as distractors. Don't focus on technology —focus on the relationships you and your agents already have with consumers, and use technology to help you make those re - lationships even better," he advises. "If you keep your eye on the ball, the scoreboard will take care of itself." YORK BAUR CEO, MoxiWorks TRAILBLAZERS | The agents of change W ith a strategic vision and a deep knowledge of online media and digital operations, David Mele is focused on expanding the Homes.com brand for real estate professionals through improvements in data and lead quality, as well as consumers with an in - novative, smarter home-search experience. The greatest accomplishment for Mele and the entire Homes.com group is the May 2018 launch of the new Homes.com. Having spent many months reimagining home search from the ground up to make it smarter, faster and easier for home shoppers to find their dream home, while also making sure agents and brokers have the opportunity to connect with consumers more frequently, the new site introduces many first-to-market features and is a game changer for consumers searching for their next home. With the first national visual search tool for homebuyers, Homes.com Snap & Search, combined with a personalized "match" score for search results—Homes.com Match—the site delivers a differentiated and more engaging search experience. "It's an honor to be considered among this esteemed group of real estate professionals who are making news - worthy contributions to the real estate industry, but the true recognition goes to the hard-working individuals that are on the Homes.com team," says Mele. "These folks work hard to positively affect the consumers and clients we serve day- in and day-out." DAVID MELE President, Homes.com

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