RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1057163

Contents of this Issue


Page 22 of 158

18 December 2018 RISMedia's REAL ESTATE {REBAC Report} Understandably, brokers face competing priorities and may place more emphasis on the list- ing side of the business. That said, there are many compel- ling reasons to invest in the buy side of the equation via the Ac- credited Buyer's Representative (ABR®) designation. 1. Client Service. How can agents consistently win with buyers if they don't thoroughly understand what buyer representation entails? The ABR® designation helps your agents elevate their skills, knowledge and professionalism, delivering a higher level of service that invites future business. Time and again, agents express their delight with the value of the training. Further, ABR® designees have ongoing access to specialized information and updates to stay on top of current issues and trends, making your agents increasingly proficient. 2. Risk Management. Training is a two-sided coin, offering substantial upside potential while also shrink - ing downside risks. After all, agents who don't understand and meet their fiduciary responsibilities to buyer cli - ents are at higher risk of generating noisy consumer complaints, nega - tive online reviews, or even legal ac- tions against your brokerage. 3. Consumer Awareness. Today's buyers are increasingly aware of and interested in obtaining real estate services from certified profession - als, including agents who've earned the ABR® designation. REBAC's ex - tensive outreach efforts, including online advertising campaigns and a continuously updated consumer website (www.homebuying.realtor), which includes a directory of current ABR® designees, have contributed to growing public awareness. 4. Educating Buyers. In addition to the skills gained via the training, REBAC members have exclusive access to additional consumer re - sources that simplify the process of explaining need-to-knows for select - ing an agent, signing a buyer repre- sentation agreement, negotiating a purchase agreement, reaching the closing table, and more. 5. Marketing Support. ABR® des- ignees can also leverage a wide variety of marketing resources de - signed to attract business from buy- ers, including social media tools and printed postcards, brochures, flyers, and more. These materials are designed to support and complement your bro - kerage's branding efforts, including options to add logos and other cus - tomization details. 6. Referral Network. Almost 8,000 ABR® designees have joined the ABR® Referrals & Networking Com - munity on Facebook, a closed group that actively exchanges out-of-state referrals on a daily basis. It's also a great sounding board for helpful insights and suggestions from other buyer's agents. These are just a few of the most important ways your brokerage ben - efits when agents earn the ABR® designation. Of course, agents who pursue additional training also typi - cally enjoy more successful careers than agents who haven't benefited from the guidance offered by real es - tate designations and certifications. Get Started Are your agents ready to earn the ABR® designation? The first step is simple: Enroll in an Accredited Buyer's Representative Designa - tion course. Agents can visit train- ing4RE.com for current classroom offerings and online options. Upon completing this course, agents automatically become mem - bers of REBAC, free for the first year. New members also gain access to many exclusive benefits while com - pleting the remaining designation requirements. To learn more, visit REBAC.net/ abr. RE Marc D. Gould is senior vice president of Member De- velopment for NAR, overseeing a wide range of profes- sional development programs for REALTORS®, including the Real Estate Buyer's Agent Council (REBAC). REBAC is the world's largest association of real estate profes- sionals focusing specifically on representing the real estate buyer. With more than 30,000 active members, REBAC awards the Accredited Buyer's Representative (ABR®) designation to REALTORS® who have completed the special- ized education and documented experience in working with consumers purchasing a home. To learn more, visit REBAC.net. 6 Ways the ABR ® Designation Supports Your Brokerage by Marc D. Gould E very real estate transaction includes a buyer. It's an obvious fact. However, how often are your buyers working with an accredited specialist in buyer representation? Are you missing a significant opportunity to earn more business and raise your brokerage's profile in your market?

Articles in this issue

Links on this page

Archives of this issue

view archives of RISMedia's Real Estate Magazine - DEC 2018