RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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16 December 2018 RISMedia's REAL ESTATE {The NAR Power Broker Roundtable} Christina Pappas: Welcome back, Jim! It's my privilege to pass the baton to someone so dedicated to the values of NAR and the industry. Jim Imhoff: Yes, these panel discus- sions are important—not just for the broker community, but for a lot of agents and managers looking for top-level insights. CP: One of the things I love about this business is that the REALTOR® community really is a community. We're committed both to the power of relationships and to the real impact of working together in order to get things done. The 2019 Leadership Team, led by President John Smaby, is continuing the great mission of the "Own It!" theme. It's such a great call to action. JI: Be accountable. Take responsibil- ity. Chart the course you want and stay with it. If that's not a recipe for success, I don't know what is. CP: Agreed; it's been a real pleasure to address so many relevant issues in my year as NAR Liaison. JI: You've tackled some universal concerns, including succession plan- ning, disaster protocol and bringing millennials front and center into real estate. These are topics that mat- ter, and will continue to matter, in a changing real estate environment. CP: These are important topics in our industry, and I thank our monthly panel- ists for taking the time to discuss them with me. It's their time, and their willing- ness to share, that make the Roundtable valuable. JI: Which goes back to your comment about the dedication of this com- munity and striving to be the best we can be. CP: We can all learn from each other, and I can't think of a better person to lead the conversation in 2019. In 40 years of growing your company, you've witnessed, and successfully navigated, a generation of change. You have a firm grip on the value proposition REALTORS® offer. JI: I firmly believe, as does NAR, that our mission is to stand with the cus- tomer…that every transaction should have two winners: a happy buyer and a happy seller. If the customer's happy, the agent will prosper. That's a truth that never changes, no matter the market climate. CP: What are some of the topics you're considering for the coming year's Round- table agenda? JI: I think you hit the nail on the head when you mentioned value proposi- tion. I want to start by asking brokers to take an in-depth look at what defines their company. CP: Value proposition is a critical topic, and we need to get a firm handle on it, as new business models continue to emerge and provide competition. JI: Our answers impact every aspect of a brokerage, from the integration of new technologies, to how we make best use of space, to the way we pay our agents. New approaches are in- evitable, of course, but brokers need to know what brings customers to their door, and how they plan to keep them coming. CP: I look forward to that discussion. What else is on your agenda? JI: I'd like to revisit some of the top- ics I know we've addressed in the past—updates on wire fraud, best practices for agent teams, tapping into millennial talent—and something that's near and dear to my heart: defining the agent as our customer. And I hope I can count on you—and the real estate community—for topic ideas and input. CP: It will be my pleasure. JI: Thanks, Christina, for a year's worth of your valuable time and great discussions. CP: My pleasure. I look forward to your upcoming discussions and continuing our dialogue with the broker community. RE 8For an expanded version of this article and other NAR Power Broker Roundtable topics, please visit www.rismedia.com. Looking Back and Looking Ahead MODERATOR: Christina Pappas District Sales Manager, The Keyes Company, Miami, Fla.; Liaison for Large Firms & Industry Relations, The National Association of REALTORS® (NAR) PARTICIPANT: Jim Imhoff Chairman, First Weber Madison, Wis. 2019 Liaison for Large Firms & Industry Relations, NAR The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Christina Pappas, NAR's Liaison for Large Firms & Industry Relations. Watch for this column each month, where we address broker issues, concerns and milestones. "I firmly believe, as does NAR, that our mission is to stand with the customer." - Jim Imhoff 2019 Liaison for Large Firms & Industry Relations, NAR

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