RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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128 December 2018 RISMedia's REAL ESTATE {Broker Best Practices} Staying Focused on Your Purpose by John Voket Ravath "RP" Pok Principal Broker Realty ONE Group Signature Midvale, Utah www.SignatureUT.com Region served: Utah Years in real estate: 31 Number of offices: 2 Number of agents: 123 Best tip for getting the right listing price: Get sellers involved. No. 1 tip for dealing with difficult clients: Check your emotions at the door and be the reasonable, calm voice in the room. Key to a successful marketing strategy: With today's IT, you can have your cake and eat it, too. You don't have to sacrifice marketing to take home the commissions you earned. Top tip for motivating agents: Help them stay focused on their purpose and tout them on social media by telling their story. How does featuring team mem - bers in your marketing help attract new agents to Realty ONE Group Signature? Agents may feel as if they don't fit in where they are for many reasons, whether it be a lack of energy or support in the of - fice, or even a brand that may not match their identity. At Realty ONE Group Signature, we're all about the success of our agents—so why not showcase them, their stories and what makes them suc - Ulises Vargas Agent Stambaugh Realty Winter Haven, Fla. www.ulisesvargas.homesandland.com Region served: Winter Haven, Fla. Years in real estate: 3.5 Number of offices: 1 Number of agents: 2 You utilize Homes & Land as part of an integrated marketing strategy that includes print publications. How does this benefit you? Homes & Land is an excellent tool that gives me the ability to be a small, independent company and still compete with the bigger compa - nies in the industry—all without having to join the Multiple Listing Service (MLS). Joining the MLS would cost me a great deal of money, but Homes & Land does it all for me. They provide me with everything I need to be successful in real estate, including a website, an independent main marketing platform, tech assistance and great advertising. While Stam - baugh Realty is a small company, thanks to my partnership with Homes & Land, I do closings every month and have a great business. With Homes & Land, I have the technology to track each step of the transaction along the way, and can even communicate with buyers and sellers through the dashboard I have access to. I even have the ability to do virtual tours. The reality is, if I want to be in the real estate business, I have to invest money in it, and Homes & Land is the only tool I need to invest in. How do you stay ahead of the com- petition? Discipline. And I do local promotions, as well. I take advan - tage of everything Homes & Land offers, especially advertising, so that I'm always getting new clients. As an independent contractor, I make sure that I'm making money, not just spending it. What is the one piece of technol - ogy you can't live without? The two things I can't live without are my iPad and iPhone. I'm in the field a vast majority of the time, and with my iPad and iPhone, I can do it all, from listing presentations to ap - pointments. The only other piece of equipment I would like to have to make my mobility perfect would be a small printer so that I could do absolutely everything on-site. Is there a specific motto/work philosophy that you live by? The motto/work philosophy that I live by centers around being hon - est and sincere with my clients. Prospective clients aren't looking at the car you drive or the way you dress; they're looking for perfor - mance and honesty. I don't prom- ise anything I can't do; however, I do promise that when working with sellers, I'll work very hard and sell the home as quickly as possible. For more information, please visit www.homesandland.com/benefits. Honesty and Sincerity Win the Day When Working With Clients by Lesley Grand

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