RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE December 2018 127 we provide, experience shows that our agents can grow to be up to four times more productive than the av - erage non-mentored agent. JP: Our objective from the beginning was to provide everything an agent wants and needs, and we continue to adhere to that policy. If a new technology proves to be an indis - pensable business booster, it'll be- come part of our repertory. BP: How would you describe the cur- rent state of the market? What do you see as your greatest challenges and opportunities? FG: We're very bullish on 2019 and 2020. Even though interest rates are slowly rising and existing-home sales have slumped over the past year, we believe more and more agents will begin to question their archaic broker's model and the val - ue versus reward that it provides. We've flourished over the last sev - eral years in this booming real es- tate economy, and we believe that real growth will continue to happen for JPAR no matter the state of the economy. MJ: Finding ways to create afford- able housing is both a challenge and an opportunity industry-wide, but we believe our innovative strate - gies for agents and consumers will not only work to the benefit of con - sumers, but will continue to fuel the growth of our agents' businesses and, by extension, the growth of our company. BP: What value do you place on com- munity outreach? JP: Everything comes back to our core values: productivity and ser - vice. As our productivity grows, we celebrate our success by helping to strengthen others in our commu - nities. We donated over a quarter million dollars last year to a host of charitable beneficiaries, most notably the Better Futures Foun - dation, which takes in underprivi- leged youths and helps them turn their lives around. The foundation believes, as we do, in giving not a handout, but a hand up. BP: What's on deck for the future of the firm? MJ: Sustained growth going forward, and increasing our influence in the industry throughout the country. HA: To that end, we're looking for successful brokers who are ready to grow and will be taking on more franchisees, in addition to taking our proprietary framework for suc - cess into markets that are ripe for opportunity in all 50 states. JP: We trademarked the term "ex- ceeding expectations" for those who seek higher standards. That includes new franchisees who want growth opportunity, professional agents seeking the best place to work, and consumers who want ser - vice beyond the norm. Our goal is to build a company so valuable for our REALTORS® that the value it brings to their business will be priceless. RE For more information, please visit www.jpar.net. ODASI App Launch Party (proprietary technology founded by JP & Associates REALTORS®)

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