RISMedia's Real Estate Magazine

DEC 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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126 December 2018 RISMedia's REAL ESTATE year. We place a high value on train- ing, education and coaching, and we have a strong culture of exceeding customer expectations. We also be - lieve in the value of mentorship and conviviality. We tend to have a lot of fun along the way to excellence. In fact, the Dallas Morning News named us one of the region's Top 100 Places to Work. MJ: By the same token, our leader- ship ethic is very much one of ser- vant leaders. We want franchisees who are experts in their markets. Our leaders and staff are here to serve the needs of our agents and to help them find new and better ways to create both a successful business and a more fulfilling life. BP: What's your approach to training and coaching? MJ: We offer a core base of training and productivity schools, including a unique four-session "real estate playbook," as well as paid upgrades for team and one-on-one coach - ing. We produce over 100 classes a month, both virtual and on-site, and we have a cadre of 45 men - tors whose sole purpose is to guide new agents through their first three transactions. We also have special - ly trained and experienced mentors in each of our specialty sales divi - sions, which include luxury homes, commercial properties and farms and ranches. JP: We believe that great agents are made, not born, and so training and coaching are a vital and integral part of our brokerage model—and the systems we've devised for them are provided to our franchisees free of charge. BP: What are some of your most in- novative marketing strategies, and how are they helping you connect with consumers? FG: We provide a number of innova- tive marketing and lead generation strategies, including a new buy-side approach designed specifically to capture more listings. But essen - tially, we believe that great agents market themselves, and so we're agent-forward rather than brand-for - ward. Since our agents keep a high- er percentage of their commissions, we put a lot of resources into show - ing them how they can invest some of those extra dollars in creative ways that increase marketshare and position them as the go-to agents in their markets. BP: What role does technology play in your agents' success? How do you stay ahead of the curve? HA: Technology is ever-changing, and while we believe relationships are what matter most in our culture and in our industry, we leverage technology to make things easier, quicker and more efficient for agents and brokers. We've developed our trademarked B.O.S.S.S. platform— short for Broker One Stop Shop System—a platform that brings all our best-in-class tools and resourc - es together in a single hub, so that our agents can truly be all things to all customers in a way that culti - vates long-term loyalty. As a result, especially when technology is com - bined with the mentorship/training Executive Team at the REALTORS® Conference & Expo. From L to R: Mark Johnson (COO of JPAR Brokerage), Keisha York (Managing Broker/Texas), JP Piccinini (Chairman and Founder), Frank Gay (CEO of JPAR Franchising), Howard Ashkinos (VP of National Development) "The business model we have built, which offers a 100-percent commission plan to agents and a full complement of back-office support to franchisees, continues to attract the best and brightest in Texas and surrounding states. We have high productivity standards and a service- based culture that quite simply invites success, and that's an opportunity we now intend to offer to real estate practitioners in all 50 states. " - JP PICCININI FOUNDER & CEO JP & ASSOCIATES REALTORS®

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